Muck Rack offers various types of data points and metrics to make quantifying your PR campaigns easy. 

In this article, you’ll learn about the metrics included in Who Shared My Link reports and Coverage Reports on Muck Rack, as well as how to use them to determine the success of an article or campaign.

Total shares

The cumulative number of times a link has been shared on the social media platforms tracked by Muck Rack.

UVM (Unique Visitors per Month)

The number of people who visit the domain of the article each month. A domain is what people type into their browser to find a website e.g. We partner with comScore to provide these UVMs.

Journalist shares

The total number of journalists who have shared a link on Twitter. This metric is used to provide insight into how many times a story has been amplified by the most credible, influential sources, journalists.

Journalist reach

The cumulative number of Twitter followers the journalists who tweeted the link have. This metric is used to measure journalists’ personal circulation on Twitter.

Social Media shares by network

Social media shares are calculated from Facebook, LinkedIn, Google+, StumbleUpon and Pinterest. 

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