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Privacy in Muck Rack for PR Pros

Learn about how to control your privacy settings in Muck Rack

Sara Sorenson avatar
Written by Sara Sorenson
Updated over 2 months ago

Privacy in Muck Rack for PR Pros

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We understand the importance of protecting your privacy. We’ve outlined some information below to help you understand how we handle your personal and organizational data as well as how to keep certain objects private in Muck Rack.

Learn More About Privacy in Muck Rack:

View our entire Muck Rack Privacy Policy for more details about how information is collected, stored, and used in Muck Rack.


Personal Data

Using Muck Rack, you will create an account with your name and email address. You also may choose to include information like a picture of yourself.

Any of the data added to your account is considered your personal data. Information you add to your Muck Rack account (e.g., the email address you use to log in) is never made available or provided to other Muck Rack users without your explicit permission.


Organization Data

You and your teammates using Muck Rack can add data to profiles not provided by Muck Rack and organize data in the features Muck Rack offers (like Media Lists, Reports, Pitches, etc.). This data may be contact information not provided by Muck Rack, notes and relationship history information related to a profile, email history, lists of profiles, and more.

When teammates in your organization choose to add and organize data in Muck Rack, it is like adding information to your team’s address book or a spreadsheet.

Note: Organizational data is only available and accessible to other teammates in your organization. This data is never shared with Muck Rack users outside of your organization.


Sharing Settings in Muck Rack

Several objects within Muck Rack can be made visible to your entire organization or kept private and accessible to only your account. This option is often called Sharing or Shared With.

The Sharing menu will show the following drop-down options:

  • Your Organization

  • Only Me

Example of the Sharing dropdown menu within Muck Rack showing both options in the expanded menu

Objects that can be kept private include the following:

  • Pitches

  • Media Lists

  • Outlet Lists

  • Saved Searches

  • Alerts

  • Coverage Reports

  • Dashboards

  • Trend Reports

  • Key Message Reports

  • Saved Broadcast Clips


Frequently Asked Questions (FAQs)

Question

Answer

What type of information does Muck Rack collect/share? How long is it kept?

The data that we share is public journalist data, which may appear in a journalist profile maintained by Muck Rack if the journalist has put that information in the public domain (for example, by writing an article, making a public post on social media, or from other sources that provide such public information).

Muck Rack collects name and email addresses of Users for the purpose of processing site login and customer communications.

Muck Rack retains customer data indefinitely, but can honor deletion requests at time of contract termination.

With whom does Muck Rack share personal information?

Service providers who work on Muck Rack’s behalf, for example: IT and website support.

Professional advisors including lawyers, accountant’s and insurers where we need to do so in order to comply with our legal obligations or for other business reasons.

What is Muck Rack's Privacy policy?

The Muck Rack Privacy Policy describes our policies on the collection, use, disclosure, of information about Customers in connection with your use of the Muck Rack Services. The Privacy Policy outlines the personal information that Muck Rack may collect, how Muck Rack uses and safeguards that information, and with whom we may share it.

How do I report a security issue?

If you have discovered a security issue, please report it by emailing us at hello@muckrack.com.

What else can I do to protect my data?

  1. Your organization can request Single Sign-On (SSO) to reduce the risk of password breaches as users are less likely to reuse weak passwords across multiple platforms.

  2. Use a password manager to generate a strong, random password with more than 8 characters, integers or symbols.

  3. Do not share login credentials, passwords or two-factor codes with anyone (even your teammates!)


Additional Resources


Get Help

For additional help, contact support by choosing the chat icon in the bottom right-hand corner of the screen and selecting Messages > Send us a message.


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