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Activity Reports

Track activities across your team including relationship activity, pitching, and more

Sara Sorenson avatar
Written by Sara Sorenson
Updated over 2 months ago

Activity Reports

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Activity Reports display the activities you and your teammates complete each day in your Muck Rack account, including records of when and who are adding journalists to your Media Lists, when and who are pitching journalists (along with what was said), and more.

You can utilize the filters to the left of your Activity report to sort by specific types of Activity, teammates, date ranges, and Media Lists.


Review your Activity Report

  1. Go to Relationships > Activity to access your Activity Report.​

    Navigation bar with 'Relationships' selected, displaying a dropdown menu. The 'Activity' option is circled in red.


  2. Utilize the filters to the left of your Activity page to sort by Type of Activity (Notes, Email Logs, Meeting Notes, Event Notes, and Automatic activities).

    Selecting 'Activity Types' from the left menu to filter the Activity Report by specific activity type.


  3. You will also find an Activity log on each journalist's profile showing a full relationship history and all other Activities relevant to that specific journalist.

    On a Journalist Profile, demonstrating how to manually add an activity to the Activity Log.


Activity Filters

Filters can be used on the Activity page to specify what activities you see. Use the table below to learn more about different Activities logged in your Account and your organization's options for those activities.

Activity Type

Activity

Description

Note

Use this to track any notes on a journalist that would be relevant to you or your team.

Email Log

Shows multiple activities that were logged automatically for a journalist, indicated with a lightning bolt icon.

Log sent emails including the email message, date, and time sent.

NOTE: Emails sent through Muck Rack's pitching tool are automatically logged for you.

Meeting Note

Use this to log any meetings or conversations you or your team have with a journalist.

Event Note

Use this to track event interactions by including a note, location, date, and time.

Automatic

Information logged automatically by Muck Rack such as adding a contact to a media list, sending them a pitch through Muck Rack, updating their contact preferences, and more.

Additional Filters

Filter

Description

Created By

Sort by the date creator of the activity

Date

Sort by date

Media List

Only see activities for a specific Media List

Outlet List

Only see activities for a specific Outlet List


Outreach Activity Reports

Outreach Activity Reports enable you to quantify and understand your team's activity in Muck Rack. In this report, you can view the cadence and frequency of activity in key areas of relationship management, such as media outreach, media list maintenance, relationship owners, contract maintenance, and more.

To get to your Activity Report, go to Relationships > Outreach Activity Report:

Navigation bar with 'Relationships' selected, displaying a dropdown menu. The 'Outreach Activity Report' option is circled in red.


Navigate an Outreach Activity Report

Inside the Activity Report, you will see several reports. Use the table below to learn more about what each reporting metric means.

Report

Description

Total Activity

Shows the Total Activity widget of the report, depicted as a number.

The combined total of emails logged, pitches sent, notes logged, relationships added, custom contacts created, and contact preferences added to your Muck Rack account.

Activity over time

Shows the Activity Over Time widget of the report, depicted as a line graph.

A line graph displaying your Total Activity over your selected date range.

Relationship Owners

Shows the Relationship Owners widget of the report, depicted as a list of names with a number to indicate the number of relationships they own.

The number of contacts each team member is assigned to be the Relationship Owner. You can click on team members' names to view the list of contacts they are currently assigned.

Notes over time

Shows the Notes Over Time widget of the report, depicted as a line graph.

A line graph displaying the number of notes manually created in your Muck Rack account by team members.

Emails over time

Shows the Emails Over Time widget of the report, depicted as a bar chart.

The total number of emails sent via the Pitches tool in your Muck Rack account and/or the number of emails team members forwarded to prm@muckrack.com and matched with a profile on Muck Rack.

Media list maintenance

Shows the Media List Maintenance widget of the report, depicted as a line graph

A line graph indicating how many contacts were added to your Media Lists over time and how many contacts were removed from your Media Lists over time.

Contact maintenance

Shows the Contact Maintenance widget of the report, depicted as a bar chart.

A bar graph indicates how often team members on your account added contact preferences, additional contact information, or Custom Contacts.


Filter Your Outreach Activity Report

You can filter your Activity report by date range, Media List, or team member. The table below explains what Filters can be used and how to access them.

Filter

Description

Date Range

Shows the location of the Date Range selector in the top right corner of the report.

To filter by date range, click the date field in the upper right of your report and choose your desired start and end date.

Media List

Shows the Media List filter being applied to the Activity Report using the dropdown menu in the top right corner.

To filter by Media List, select Add filter in the upper right of your report and select Media List. This will update your report to only show Activity data from that Media List.

Team Member

Shows the Team Member filter being applied to the Activity Report using the dropdown menu in the top right corner.

To filter by team member, select Add filter in the upper right of your report and select Team member. This will update your report to only show Activity data from that selected team member.


Get Help

For additional help, contact support by choosing the chat icon in the bottom right-hand corner of the screen and selecting Messages > Send us a message.


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