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Ways to Discover Media Contacts in Muck Rack
Ways to Discover Media Contacts in Muck Rack

Learn the various tools available for discovering media contacts across Muck Rack

Sara Sorenson avatar
Written by Sara Sorenson
Updated over 2 months ago

Ways to Discover Media Contacts in Muck Rack

The first step for gaining media coverage is finding the right contacts. As a PR professional, this will help you position your company or client in front of the right audience without having to spend advertising or marketing dollars. Muck Rack offers a handful of tools to help you research and discover contacts, as shown below.

  • People Search allows you to discover and connect with relevant people in the media and communications industry, making building relationships, collaborating on stories, or pitching ideas easier.

    Shows a journalist name being selected and a quick view panel opening on the right-hand side


  • Featured Searches allow you to jumpstart your search by providing pre-built search queries based on a wide variety of popular topics, industries, events, and trends.

    Shows the Featured Searches landing page


  • Recommended Journalists will present you with a list of recommended contacts based on the people currently listed in your Media List when viewing or adding a person to any Media List. This enables you to broaden your network of contacts and enhance the effectiveness of your Media Lists and Pitches.

  • Top Authors widgets in reports such as Trend Reports and Dashboards allow you to quickly see which authors are writing about your keywords or topics the most, a great way to determine who is most relevant to target:

    Shows the Top Authors widget


    TIP: To continuously surface the top authors that aren't already on your Media List, make sure you apply the Media List filter to your search before saving it and using it as a data source.

    Shows a closeup of the 'Exclude Media Lists' filter


  • PressPal.ai will generate a Pitch or Press Release, list of relevant keywords, and list of relevant journalists and media contacts all from a single prompt.

    Shows a list of relevant journalists on the PressPal.ai page

  • Source of Sources (SOS) (formerly known as Help Every Reporter Out (HERO) and before that, Help A Reporter Out (HARO)) is a platform founded by Peter Shankman that makes it easy for journalists and sources to connect. This tool integrates Muck Rack journalist profiles into its daily emails, allowing PR pros to easily research a querying journalist with one click. Learn more about this partnership in our blog post.

    Shows Muck Rack logo side by side with Source of Sources logo



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