Ways to Discover Media Contacts in Muck Rack
The first step for gaining media coverage is finding the right contacts. As a PR professional, this will help you position your company or client in front of the right audience without having to spend advertising or marketing dollars. Muck Rack offers a handful of tools to help you research and discover contacts, as shown below.
People Search allows you to discover and connect with relevant people in the media and communications industry, making building relationships, collaborating on stories, or pitching ideas easier.
Featured Searches allow you to jumpstart your search by providing pre-built search queries based on a wide variety of popular topics, industries, events, and trends.
Recommended Journalists will present you with a list of recommended contacts based on the people currently listed in your Media List when viewing or adding a person to any Media List. This enables you to broaden your network of contacts and enhance the effectiveness of your Media Lists and Pitches.
Top Authors widgets in reports such as Trend Reports and Dashboards allow you to quickly see which authors are writing about your keywords or topics the most, a great way to determine who is most relevant to target:
TIP: To continuously surface the top authors that aren't already on your Media List, make sure you apply the Media List filter to your search before saving it and using it as a data source.
PressPal.ai will generate a Pitch or Press Release, list of relevant keywords, and list of relevant journalists and media contacts all from a single prompt.
Source of Sources (SOS) (formerly known as Help Every Reporter Out (HERO) and before that, Help A Reporter Out (HARO)) is a platform founded by Peter Shankman that makes it easy for journalists and sources to connect. This tool integrates Muck Rack journalist profiles into its daily emails, allowing PR pros to easily research a querying journalist with one click. Learn more about this partnership in our blog post.
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