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Set Outlet Preferences

Tell Muck Rack which outlets you value the most

Sara Sorenson avatar
Written by Sara Sorenson
Updated over 2 months ago

Set Outlet Preferences

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As part of the PR Hit Score feature, you can assign custom values to individual outlets or outlet lists to indicate which should be weighed higher or lower than Muck Rack’s standard calculation for Outlet Preference. This allows you to tell Muck Rack which outlets you value the most and make sure their level of importance is reflected in the overall hit score.

PR Hit Score is an Exclusive Feature

PR Hit Scores, and the Outlet Preferences you can set with them, are exclusive to our Premier package; please contact your Customer Success Manager if you would like to upgrade your subscription.


How to Set Outlet Preferences

  1. Go to Organization Settings > PR Hit Score Values.


  2. Select the Customize Outlet Values link under Outlet Preference.


  3. Select whether you would like to add an Outlet or Outlet List.

  4. Select the name of the Outlet or Outlet List from the dropdown menu.

  5. Select the level of importance you would like to assign to that Outlet or Outlet List.


    NOTE: When adding an Outlet List, any previously chosen importance values for those outlets will be overridden by the new value chosen for the Outlet List.

  6. Select the Add Outlet(s) button.

  7. Read the reminder pop-up that appears and select the Update button.


Get Help

For additional help, contact support by choosing the chat icon in the bottom right-hand corner of the screen and selecting Messages > Send us a message.


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