The information in this article applies to Journalists listed in Muck Rack's database. For information specific to PR Professionals, check out our other article on Rankings.
Outlet Rankings (for Journalists)
Outlet rankings are automatically generated lists of media outlets in Muck Rack, categorized by factors such as media type, language, region, audience, or beat, and ranked based on their print or digital reach.
You can access Muck Rack's rankings by visiting Help & Resources > Global Media Outlet Ranking:
Once there, you can use the Media types, Locations, or Topics dropdowns to filter. Alternatively, you can select the magnifying glass icon to search Rankings by keywords.
Navigating an Outlet Ranking
Within each Ranking, you will generally see the following:
Rank: The position of the outlet within the ranking
Outlet: The name of the outlet linked to it’s individual Muck Rack profile
Total visits/Audience: The Unique Monthly Visitors or UVM for the outlet’s website (Total visits) or the print circulation (Audience)
Location: The city, state/province, and country where the outlet is based
In addition to being a great research resource for learning about new outlets and their reach, Rankings can be used to compile media lists of people who work for these specific outlets.
Go to Help & Resources > Global Media Outlet Ranking.
Use the preassigned filters or search to narrow down to a specific ranking.
Select the ranking to view the outlet list.
Review the ranking and select any outlet name to view that outlet's profile.
NOTE: If a Ranking does not look correct, please let our Editorial team know by reaching out to hello@muckrack.com or using the chat widget in the bottom right-hand corner to Send us a message.
Get Help
For additional help, contact support by choosing the chat icon in the bottom right-hand corner of the screen and selecting Messages > Send us a message.
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