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Dashboard Widgets & Templates

See a full list of widgets and templates included in the Dashboards library

Sara Sorenson avatar
Written by Sara Sorenson
Updated yesterday

Dashboard Widgets & Templates

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Dashboards offer several templates and widgets that allow you to analyze, benchmark, and compare coverage by providing the data and graphs most important to you. You can populate each widget with different data sources by selecting the relevant Coverage Reports, Searches, or Pitches on your Dashboard.

Shows a new dashboard being created using a template


Dashboard Templates

You can select from a list of Dashboard templates as a structured, pre-configured starting point, ensuring that your Dashboard is geared towards your specific objectives right from the beginning.

The following templates are available in Dashboards (see a breakdown of what's included in each below):

A Note Regarding Your Subscription

Muck Rack customers that are NOT on the Premier subscription are limited to using Dashboard Templates and the widgets contained within them. If you would like to have the ability to create fully custom Dashboards with whatever combination of widgets you choose, please reach out to your Customer Success Manager about upgrading your subscription.

Template

Widgets Included

Media Impact Analytics

Example of a Media Impact Analytics dashboard

Note: Select to view full-size image

  • Total Articles

  • Sentiment

  • Average UVM

  • Average UVM Over Time

  • Top Media Outlets

  • Word Cloud

  • Total AVE (Articles)

  • Share of Voice

  • Unique Media Outlets

  • Articles by Location (US)

  • Articles Over Time

  • Share of Voice Over Time

Competitive Analysis

Example of a Competitive Analysis dashboard

Note: Select to view full-size image

  • Article Comparison

  • Articles Over Time

  • Share of Voice Over Time

  • Sentiment

  • Sentiment Comparison

  • Share of Voice

  • Share of Voice (UVM)

  • UVM Comparison

  • Average Engagement Comparison

Relationship Summary

Example of a Relationship Summary dashboard

Note: Select to view full-size image

  • Articles by Location (US)

  • Average Engagement

  • Journalist Reach

  • Journalist Shares Over Time

  • Most Frequent Authors

  • Most Frequent Media Outlets

  • Media Outlets Over Time

  • Sentiment

  • Journalist Reach Over Time

Brand Reputation

Example of a Brand Reputation dashboard

Note: Select to view full-size image

  • Article Comparison

  • Average UVM over time

  • Sentiment Comparison

  • Average Engagement

  • Media Outlets Over Time

  • Engagement Comparison

  • Word Cloud

Outreach Performance

Note: Select to view full-size image

  • Click Rate

  • Open Rate

  • Message Volume

  • Pitch Click Rate Comparison

  • Pitch Volume Comparison

  • Pitch Placement

  • Total Articles

  • Articles Over Time

  • Open Rate Comparison

Advanced Insights

Example of a Advanced Insights dashboard

Note: Select to view full-size image

  • Topics Treemap

  • Top Topics

  • Topics Over Time

  • Word Cloud

  • Topics Breakdown

  • Trends in Topics

  • PR Hit Score Over Time

  • Top Coverage by PR Hit Score

  • Articles Over Time

  • Sentiment

  • Sentiment Comparison

  • Share of Voice by Articles

Social and Earned Media Analysis

Example of a Social and Earned Media Analysis dashboard with fully populated data

Note: Select to view full-size image

  • Articles Over Time

  • Social Engagements Timeline

  • Social Impressions Timeline

  • Total Articles

  • Sentiment

  • Social Media Sentiment

  • Word Cloud

  • Social Word Cloud: Keywords

  • Social Word Cloud: Hashtags

  • Total Social Posts

  • Total Social Engagements

  • Social Share of Voice

  • Share of Voice Over Time

  • Top Media Outlets

  • Total AVE (Articles)

  • Total Social Reach

  • Total Social Impressions

  • Total Social Users

Value:

This dashboard gives you a 360-degree view of your campaign performance and brand reputation, combining earned and social media insights to tell the full story.

Social Listening Impact Analysis

Example of a Social Media Impact Analysis dashboard with fully populated data

Note: Select to view full-size image

  • Social Engagements Timeline

  • Social Impressions Timelines

  • Social Word Cloud: Hashtags

  • Social Word Cloud: Keywords

  • Social Media Sentiment

  • Social Share of Voice

  • Social Posts by Location (U.S)

  • Social Posts by Location (World)

  • Most Linked Websites

  • Most Linked Web Pages

  • Social Media Post Types

  • Total Social Posts

  • Total Social Engagements

  • Total Social Users

  • Total Social Reach

  • Total Social Impressions

Value:

This dashboard is particularly useful when trying to gain insights for:

  • Messaging and Content Strategy

  • Audience Targeting

  • Content Formats

  • Timing and Planning

  • Partnership Opportunities

Broadcast Analytics

Track and analyze broadcast media to measure your audience and impact.

Note: Image coming coon!

  • Total Clips

  • Total Broadcast Audience

  • Total Broadcast AVE

  • National Broadcast AVE

  • Local Broadcast Audience

  • Local Broadcast AVE

  • Top Stations

  • US Broadcast Clips

  • Total Impressions

View a breakdown of some of these widgets below.

Advanced Insights are Exclusive to Muck Rack Premier

Note that the Advanced Insights template is exclusively available to those on a Muck Rack Premier subscription. If you would like to discuss upgrading your subscription, we recommend reaching out to your Customer Success Manager.


Dashboard Widgets

The widgets you can add to your Dashboards from the widget library are listed below, broken down by the category in which they appear, with a description of what data is included and which data sources are accepted for each.

Use this list to navigate quickly to a particular category:

NOTE: Unless noted otherwise, all widgets support up to 10 data sources.

Article Widgets

Widget

Notes

Share of Voice UVM

The number of articles from each selected data source is displayed in a pie chart and as a percentage using UVM.

Thumbnail of the widget

Included in the following templates:

  • Competitive Analysis


Accepted data sources:

  • Saved Searches

  • New Searches

  • Coverage Reports

Share of Voice by Total Placements

This widget compares the Total Placements (articles and broadcast clips combined) between data sources displayed in a pie chart, allowing you to view a holistic comparison of your total coverage.

Thumbnail of the widget

Included in the following templates:

  • N/A


Accepted data sources:

  • Saved Searches

  • New Searches

  • Coverage Reports

Article comparison

The total number of articles from your selected data sources displayed in a table for comparison.

Thumbnail of the widget

Included in the following templates:

  • Competitive Analysis

  • Brand Reputation


Accepted data sources:

  • Saved Searches

  • New Searches

  • Coverage Reports

Articles over time

The number of articles from your selected data sources by the date that the articles were published.

Thumbnail of the widget

Included in the following templates:

  • Media Impact Analytics

  • Competitive Analysis

  • Outreach Performance

  • Advanced Insights


Accepted data sources:

  • Saved Searches

  • New Searches

  • Coverage Reports


📌 Compatible with Time Comparisons

Custom article data

The number of articles grouped by a given custom metric, including campaign, category, media strategy, people mentioned, placement type, and products mentioned using a Coverage Report with custom columns enabled as the data source.

Included in the following templates:

  • N/A


Accepted data sources:

  • Coverage Reports


NOTE: You may only select 1 data source for this widget.

Share of Voice

The number of articles from each selected data source is displayed in a pie chart and as a percentage.

Thumbnail of the widget

Included in the following templates:

  • Media Impact Analytics

  • Competitive Analysis

  • Advanced Insights


Accepted data sources:

  • Saved Searches

  • New Searches

  • Coverage Reports

Share of Voice Over Time

​The percentage of articles from each selected data source over a given time period is displayed in a bar graph.

Thumbnail of the widget

Included in the following templates:

  • Media Impact Analytics

  • Competitive Analysis


Accepted data sources:

  • Saved Searches

  • New Searches

  • Coverage Reports

Total Articles

The total number of articles from your selected data sources.

Thumbnail of the widget

Included in the following templates:

  • Media Impact Analytics

  • Outreach Performance


Accepted data sources:

  • Saved Searches

  • New Searches

  • Coverage Reports


📌 Compatible with Time Comparisons

Word Cloud

The relative prominence of key terms from selected sources (Coverage Reports or Search), displayed as a word cloud.​

Words are larger when they are used more often than average and smaller when their usage approaches the typical number of times they are used in natural language.

Thumbnail of the widget

Included in the following templates:

  • Media Impact Analytics

  • Brand Reputation

  • Advanced Insights


Accepted data sources:

  • Saved Searches

  • New Searches

  • Coverage Reports that include print or online articles

NOTE: You may only select 1 data source for this widget.


NOTE: At this time, Word Clouds only populate data from data sources that include English or Spanish language articles.

Author Widgets

Widget

Notes

Most frequent authors

The journalists that appeared most frequently in your selected data sources.

Thumbnail of the widget

Included in the following templates:

  • Relationship Summary


Accepted data sources:

  • Saved Searches

  • New Searches

  • Coverage Reports

Broadcast Clip Widgets

Widget

Notes

Broadcast clips by location (U.S.)

Number of broadcast clips by location

Thumbnail of the widget

Included in the following templates:

  • N/A


Accepted data sources:

  • Saved Searches

  • New Searches

  • Coverage Reports


NOTE: You may only select 1 data source for this widget.

Broadcast clips comparison

Number of broadcast clips by source, displayed in a table.

Thumbnail of the widget

Included in the following templates:

  • N/A


Accepted data sources:

  • Saved Searches

  • New Searches

  • Coverage Reports

Broadcast clips over time*

Number of broadcast clips by date aired.

Thumbnail of the widget

Included in the following templates:

  • N/A


Accepted data sources:

  • Saved Searches

  • New Searches

  • Coverage Reports


📌 Compatible with Time Comparisons

Broadcast AVE over time

Total Broadcast ad value (national and local combined) by date aired.

Thumbnail of the widget

Included in the following templates:

  • N/A


Accepted data sources:

  • Saved Searches

  • New Searches

  • Coverage Reports

Most frequent broadcast stations

Most frequent broadcast stations from a single source or multiple sources.

Thumbnail of the widget

Included in the following templates:

  • N/A


Accepted data sources:

  • Saved Searches

  • New Searches

  • Coverage Reports

Local Broadcast AVE

Local AVE of all broadcast clips in a given Search or Coverage Report.

Thumbnail of the widget

Included in the following templates:

  • N/A


Accepted data sources:

  • Saved Searches

  • New Searches

  • Coverage Reports

National Broadcast AVE

National AVE of all broadcast clips in a given Search or Coverage Report.

Thumbnail of the widget

Included in the following templates:

  • N/A


Accepted data sources:

  • Saved Searches

  • New Searches

  • Coverage Reports

Total Broadcast AVE

Total AVE (national and local combined) for the broadcast clips in a given Search or Coverage Report.

Thumbnail of the widget

Included in the following templates:

  • N/A


Accepted data sources:

  • Saved Searches

  • New Searches

  • Coverage Reports

Local Broadcast Audience

Total Local Audience of all broadcast clips in a given Search or Coverage Report.

Thumbnail of the widget

Included in the following templates:

  • N/A


Accepted data sources:

  • Saved Searches

  • New Searches

  • Coverage Reports

National Broadcast Audience

National Audience of all broadcast clips in a given Search or Coverage Report.

Thumbnail of the widget

Included in the following templates:

  • N/A


Accepted data sources:

  • Saved Searches

  • New Searches

  • Coverage Reports

Total Audience Over Time

Total Broadcast Audience (national and local combined) by date aired.

Thumbnail of the widget

Included in the following templates:

  • N/A


Accepted data sources:

  • Saved Searches

  • New Searches

  • Coverage Reports

Total Broadcast Audience

Total Broadcast Audience (national and local combined) for the broadcast clips in a given Search or Coverage Report.

Thumbnail of the widget

Included in the following templates:

  • N/A


Accepted data sources:

  • Saved Searches

  • New Searches

  • Coverage Reports

Total Broadcast Clips

Number of broadcast clips from a single source or multiple sources.

Thumbnail of the widget

Included in the following templates:

  • N/A


Accepted data sources:

  • Saved Searches

  • New Searches

  • Coverage Reports

Location Widgets

Widget

Notes

Articles by Location (U.S. or World)

U.S. map or world map displaying the number of articles by a media outlet with a given location.

Thumbnail of the widget

Included in the following templates:

  • Media Impact Analytics

  • Relationship Summary


Accepted data sources

  • Saved Searches

  • New Searches

  • Coverage Reports


NOTE: You may only select 1 data source for this widget.

Media Outlet Widgets

Widget

Notes

Average UVM

The sum of unique devices visiting each publication’s domain in a month is divided by the number of total articles in the data sources provided by SimilarWeb.

Thumbnail of the widget

Included in the following templates:

  • Media Impact Analytics


Accepted data sources:

  • Saved Searches

  • New Searches

  • Coverage Reports

Average UVM comparison

The sum of unique devices visiting each publication’s domain in a month is divided by the number of total articles in each data source provided by SimilarWeb. Displayed in a table for comparison.

Thumbnail of the widget

Included in the following templates:

  • N/A


Accepted data sources:

  • Saved Searches

  • New Searches

  • Coverage Reports

Average UVM Over Time

Line graph displaying how the average of the sum of unique devices visiting each publication’s domain in a month, divided by the number of total articles in the data sources, changes over your selected time frame—insights provided by SimilarWeb.

Thumbnail of the widget

Included in the following templates:

  • Media Impact Analytics

  • Brand Reputation


Accepted data sources:

  • Saved Searches

  • New Searches

  • Coverage Reports

Media outlets over time

The number of unique media outlets by date of articles published from your selected data sources.

Thumbnail of the widget

Included in the following templates:

  • Relationship Summary

  • Brand Reputation


Accepted data sources:

  • Saved Searches

  • New Searches

  • Coverage Reports

Most frequent media outlets

The media outlets that appeared most frequently in your selected data sources.

Thumbnail of the widget

Included in the following templates:

  • Relationship Summary


Accepted data sources:

  • Saved Searches

  • New Searches

  • Coverage Reports

Total AVE (articles)

The sum of the estimated monetary value of articles based on media outlet popularity.

Thumbnail of the widget

Included in the following templates:

  • Media Impact Analytics


Accepted data sources:

  • Saved Searches

  • Coverage Reports

When using this widget, using a Saved Search as the data source will only result in data for digital articles. Choose a Coverage Report as your data source to include both print and digital.


📌 Compatible with Time Comparisons

Total AVE (articles + broadcast)

Total AVE (national, local, print, and digital combined) of a given Coverage Report displayed by date published or broadcasted.

Thumbnail of the widget

Included in the following templates:

  • N/A


Accepted data sources:

  • Coverage Reports

Total AVE over time (articles)

Sum of the estimated monetary value of articles based on media outlet popularity, displayed by date of articles published.

Thumbnail of the widget

Included in the following templates:

  • N/A


Accepted data sources:

  • Saved Searches

  • Coverage Reports

When using this widget, using a Saved Search as the data source will only result in data for digital articles. Choose a Coverage Report as your data source to include both print and digital.


📌 Compatible with Time Comparisons

Total AVE over time
(articles + broadcast)

Sum of estimated monetary value of articles and broadcast clips based on media outlet popularity, displayed by date of articles published.

Thumbnail of the widget

Included in the following templates:

  • N/A


Accepted data sources:

  • Coverage Reports

Total UVM

The sum of unique devices visiting this publication's domain in a month. The Total UVM is the UVM of each media outlet in the current view, added up per media outlet article. If there is more than one link included from the same outlet, this will be counted into the total UVM.

Thumbnail of the widget

Included in the following templates:

  • N/A


Accepted data sources:

  • Saved Searches

  • New Searches

  • Coverage Reports


📌 Compatible with Time Comparisons

Total UVM Over Time

Line graph displaying the sum of unique devices visiting this publication's domain in a month. The Total UVM is the UVM of each media outlet in the current view, added up per media outlet article. If there is more than one link included from the same outlet, this will be counted into the total UVM.

Thumbnail of the widget

Included in the following templates:

  • N/A


Accepted data sources:

  • Saved Searches

  • New Searches

  • Coverage Reports


📌 Compatible with Time Comparisons

UVM comparison

The sum of unique devices visiting each publication's domain in a month, provided by SimilarWeb, from the articles in your data sources. The UVM of each media outlet is counted only once, even if there is more than one link included from the same outlet (e.g., if there are two articles from Outlet A in a report, and Outlet A has 1M UVM, the 'Total UVM' will show 1M). Displayed in a table for comparison.

Thumbnail of the widget

Included in the following templates:

  • Competitive Analysis


Accepted data sources:

  • Saved Searches

  • New Searches

  • Coverage Reports

Pitch Widgets

Widget

Notes

Click Rate

Percentage displaying the total number of messages clicked divided by the total number of messages sent.

Thumbnail of the widget

Included in the following templates:

  • Outreach Performance


Accepted data sources:

  • Pitches

Click Rate Comparison

Percentage displaying the number of messages clicked divided by the total number of messages sent, displayed by individual pitch.

Thumbnail of the widget

Included in the following templates:

  • Media Impact Analytics


Accepted data sources:

  • Pitches

Message Volume

The sum of all messages sent.

Thumbnail of the widget

Included in the following templates:

  • Media Impact Analytics


Accepted data sources:

  • Pitches

Message Volume Comparison

The sum of all messages sent, displayed by individual pitches.

Thumbnail of the widget

Included in the following templates:

  • N/A


Accepted data sources:

  • Pitches

Open Rate

The total number of messages opened is divided by the total number of messages sent.

Thumbnail of the widget

Included in the following templates:

  • Outreach Performance


Accepted data sources:

  • Pitches

Open Rate Comparison

The number of messages opened is divided by the total number of messages sent, displayed by individual pitch.

Thumbnail of the widget

Included in the following templates:

  • Outreach Performance


Accepted data sources:

  • Pitches

Pitch Placement

A total number of articles secured per pitch.

Thumbnail of the widget

Included in the following templates:

  • Outreach Performance


Accepted data sources:

  • Pitches

Pitch placement conversion

Number of articles placed per pitch is divided by the number of recipients included in the pitch.

Thumbnail of the widget

Included in the following templates:

  • N/A


Accepted data sources:

  • Pitches

Top Journalists Pitched

The most frequently pitched journalists based on a number of messages received.

Thumbnail of the widget

Included in the following templates:

  • N/A


Accepted data sources:

  • Pitches

Sentiment Widgets

Widget

Notes

Sentiment

The classification of the tone as positive, negative, neutral, or unknown from the articles in your data sources.

Thumbnail of the widget

Included in the following templates:

  • Media Impact Analytics

  • Competitive Analysis

  • Relationship Summary

  • Advanced Insights


Accepted data sources:

  • Saved Searches

  • New Searches

  • Coverage Reports

Sentiment comparison

Comparison of the classification of the tone as positive, negative, neutral, or unknown from the articles in your selected data sources by source.

Thumbnail of the widget

Included in the following templates:

  • Competitive Analysis

  • Brand Reputation

  • Advanced Insights


Accepted data sources:

  • Saved Searches

  • New Searches

  • Coverage Reports

Article Engagement Widgets

Widget

Notes

Average engagement

The number of shares, comments, or likes on social media networks tracked by Muck Rack, is divided by the number of articles in your selected data sources.

Thumbnail of the widget

Included in the following templates:

  • Relationship Summary

  • Brand Reputation


Accepted data sources:

  • Coverage Reports

Average engagement comparison

The number of shares, comments, or likes on social media networks tracked by Muck Rack, is divided by the number of articles in your selected data sources. Displayed in a table for comparison.

Thumbnail of the widget

Included in the following templates:

  • Competitive Analysis


Accepted data sources:

  • Coverage Reports

Engagement comparison

The number of times articles from your data sources were shared, commented on, or liked on social media networks tracked by Muck Rack. Displayed in a table for comparison.

Thumbnail of the widget

Included in the following templates:

  • Brand Reputation


Accepted data sources:

  • Coverage Reports

Engagement over time

The number of times your articles were shared, commented on, or liked on social media networks tracked by Muck Rack, by the date the articles were published.

Thumbnail of the widget

Included in the following templates:

  • N/A


Accepted data sources:

  • Coverage Reports

Journalist Reach

The cumulative number of X (Twitter) followers for the journalists who shared articles from your data sources on X (Twitter).

Thumbnail of the widget

Included in the following templates:

  • Relationship Summary


Accepted data sources:

  • Coverage Reports

Journalist reach comparison

The cumulative number of X (Twitter) followers for the journalists who shared articles from your data sources on X (Twitter). Displayed in a table for comparison.

Thumbnail of the widget

Included in the following templates:

  • N/A


Accepted data sources:

  • Coverage Reports

Journalist reach over time

The cumulative number of X (Twitter) followers for the journalists who shared articles from your data sources on X (Twitter) by the date that the articles were published.

Thumbnail of the widget

Included in the following templates:

  • Relationship Summary


Accepted data sources:

  • Coverage Reports

Journalist Shares

The total number of journalists who have shared articles from your data sources on X (Twitter). This metric provides insight into how many times a story has been amplified by the most credible, influential sources - journalists.

Thumbnail of the widget

Included in the following templates:

  • N/A


Accepted data sources:

  • Coverage Reports

Journalist shares comparison

The total number of journalists who have shared articles from your data sources on X (Twitter). This metric provides insight into how many times a story has been amplified by the most credible, influential sources - journalists. Displayed in a table for comparison.

Thumbnail of the widget

Included in the following templates:

  • N/A


Accepted data sources:

  • Coverage Reports

Journalist shares over time

The total number of journalists who have shared articles from your data sources on X (Twitter), by the date that the articles were published. This metric provides insight into how many times a story has been amplified by the most credible, influential sources - journalists. Displayed in a table for comparison.

Thumbnail of the widget

Included in the following templates:

  • Relationship Summary


Accepted data sources:

  • Coverage Reports

Total engagement

The number of times articles from your data sources were shared, commented on or liked on social media networks tracked by Muck Rack.

Thumbnail of the widget

Included in the following templates:

  • N/A


Accepted data sources:

  • Coverage Reports

Social Listening Widgets

Social Listening Widgets are Available Via Add-On

Note that the Social and Earned Media Analysis template and the Social Media Impact Analysis template are exclusively available to those with the Social Listening add-on.

To add individual Social Listening widgets to a custom dashboard, you would need to have a Muck Rack Premier subscription with the Social Listening add-on.

If you would like to discuss upgrading your subscription, we recommend reaching out to your Customer Success Manager.

Widget

Notes

Social Engagements Timeline

Shows the number of interactions that people had with social posts over time.

By looking at historical trends, we can identify when engagement with a brand tends to peak.

Shows a thumbnail of the Social Impressions Timeline widget

Included in the following templates:

  • Social and Earned Media Analysis

  • Social Listening Impact Analysis


Accepted data sources:

  • Social Listening Trackers

Social Impressions Timeline

The Social Impressions Timeline widget is a great way to track the momentum of a campaign after earned media peaks. Impressions show total exposure, including multiple views from the same person.

Included in the following templates:

  • Social and Earned Media Analysis

  • Social Listening Impact Analysis


Accepted data sources:

  • Social Listening Trackers

Social Word Cloud: Hashtags

The Hashtags Word Cloud highlights trending hashtags within social posts captured by the attached Social Listening Tracker.

Shows a thumbnail of the Social Related Topics Hashtags widget

Included in the following templates:

  • Social and Earned Media Analysis

  • Social Listening Impact Analysis


Accepted data sources:

  • Social Listening Trackers

Social Word Cloud: Keywords

This widget reveals phrases used most frequently in social posts captured by the attached Social Listening Tracker.

Earned media can tell you how a campaign was positioned, but social data shows how audiences embraced and amplified that message.

Included in the following templates:

  • Social and Earned Media Analysis

  • Social Listening Impact Analysis


Accepted data sources:

  • Social Listening Trackers

Social Media Sentiment

Differences in Social Media Sentiment versus Article Sentiment can help PR teams better pinpoint gaps in their campaigns.

Shows a thumbnail of the Social Media Sentiment widget

Included in the following templates:

  • Social and Earned Media Analysis

  • Social Listening Impact Analysis


Accepted data sources:

  • Social Listening Trackers

Social Share of Voice

The Social Share of Voice widget shows which platforms have the most posts across all social media coverage. Knowing where conversations are happening helps refine social media strategies.

Included in the following templates:

  • Social and Earned Media Analysis

  • Social Listening Impact Analysis


Accepted data sources:

  • Social Listening Trackers

Social Posts by Location (U.S.)

​This widget reveals where social conversations are happening across the U.S.

For areas that consistently show high engagement, PR teams might consider making them prime markets for regional activations or influencer collaborations.

Shows a thumbnail of the Social Posts by Location (U.S.) widget

Included in the following templates:

  • Social Listening Impact Analysis


Accepted data sources:

  • Social Listening Trackers

Social Posts by Location (World)

This widget reveals where social conversations are happening across the world, giving PR teams an idea of global markets they could expand into or prioritize for future campaigns.

Shows a thumbnail of the Social Posts by Location (World) widget, which highlights areas on a world map where most social posts are happening

Included in the following templates:

  • Social Listening Impact Analysis


Accepted data sources:

  • Social Listening Trackers

Social Most Linked Web Sites

The Most Linked Web Sites widget identifies the most frequently linked sites.

Included in the following templates:

  • Social Listening Impact Analysis


Accepted data sources:

  • Social Listening Trackers

Social Most Linked Web Pages

The Most Linked Web Pages widget identifies the most frequently linked web pages, such as videos, posts, and affiliate links.

Depending on what appears here, your might determine that collaborations and user-generated content drive conversation. This insight can shape influencer partnerships and PR messaging.

Included in the following templates:

  • Social Listening Impact Analysis


Accepted data sources:

  • Social Listening Trackers

Social Post Types

The Social Post Types widget reveals the percentage of posts that are Retweets, Replies, and Original Posts, helping the team refine their engagement strategy—whether it’s encouraging more original content or leveraging existing conversations.

Shows a thumbnail of the Social Post Types widget

Included in the following templates:

  • Social Listening Impact Analysis


Accepted data sources:

  • Social Listening Trackers

Total Social Users

The Total Social Users widget tells us how many unique people are driving the conversation.

Shows a thumbnail of the Total Social Users widget

Included in the following templates:

  • Social and Earned Media Analysis

  • Social Listening Impact Analysis


Accepted data sources:

  • Social Listening Trackers

Total Posts

This metric shows the volume of conversation happening around a brand. A surge in posts can indicate growing momentum, while a drop might signal the need for additional engagement efforts.

Shows a thumbnail of the Total Posts widget

Included in the following templates:

  • Social and Earned Media Analysis

  • Social Listening Impact Analysis


Accepted data sources:

  • Social Listening Trackers

Total Social Engagements

The Total Social Engagements widget shows the total number of interactions that people had with social posts.

Engagement levels reflect audience sentiment and enthusiasm. A high number of engagements means people aren’t just seeing content—they’re interacting with it, which increases its reach.

Earned media alone can drive awareness, but social engagement shows whether that awareness turns into action.

Included in the following templates:

  • Social and Earned Media Analysis

  • Social Listening Impact Analysis


Accepted data sources:

  • Social Listening Trackers

Total Social Reach

Reach helps measure brand exposure, showing how many people potentially saw posts about the brand.

A growing reach indicates expanding awareness, especially when launching a new product or campaign.

Earned media increases brand credibility, but reach quantifies how far that message extends on social media.

Shows a thumbnail of the Total Social Reach widget

Included in the following templates:

  • Social and Earned Media Analysis

  • Social Listening Impact Analysis


Accepted data sources:

  • Social Listening Trackers

Total Social Impressions

While reach counts unique viewers, impressions show total exposure, including multiple views from the same person.

Earned media coverage may introduce an audience to a brand, but high social impressions ensure continued visibility.

Included in the following templates:

  • Social and Earned Media Analysis

  • Social Listening Impact Analysis


Accepted data sources:

  • Social Listening Trackers

TIP: If you'd like to view the underlying data for a social widget, select the Source button below the widget to open the Tracker within Keyhole and view details.

Shows a close up of a Social Impressions Timeline widget with a link labeled "Source" below it and a cursor hovering over it

Shows the Source button being selected to open a Social Listening Tracker within Keyhole and view its underlying data

Total Placements Widgets

Widget

Notes

Total Placements

Number of articles and broadcast clips from a single source or multiple sources.

Thumbnail of the widget

Included in the following templates:

  • N/A


Accepted data sources:

  • Saved Searches

  • New Searches

  • Coverage Reports

Total Placements by Source

Total Placements (print, digital, and broadcast combined) for each added data source.

Thumbnail of the widget

Included in the following templates:

  • N/A


Accepted data sources:

  • Saved Searches

  • New Searches

  • Coverage Reports

Total Placements over time

Number of articles and broadcast clips by date published.

Thumbnail of the widget

Included in the following templates:

  • N/A


Accepted data sources:

  • Saved Searches

  • New Searches

  • Coverage Reports

Topics Widgets

Topics Are Exclusive to Muck Rack Premier

Note that the following Topics widgets are exclusive to the Muck Rack Premier subscription. If you would like to discuss upgrading your subscription, we recommend reaching out to your Customer Success Manager.

Widget

Notes

Top Topics

This widget surfaces the top 10 topics for a set of coverage and the number of articles for each, sorted by the topics with the most coverage.

Included in the following templates:

  • Advanced Insights


Accepted data sources:

  • Saved Searches

  • New Searches

  • Coverage Reports

NOTE: When using a single data source, topic links can be selected to view the article data. However, if multiple data sources are used for this widget, then topics will not link out.


Recommended Use:

Use this widget when you want to show the top topics for a set of coverage to surface to stakeholders so they can understand how they're being covered and potentially use it to guide strategic decisions.

Topics Breakdown

This widget is a pie chart that defaults to showing the breakdown of all topics for the coverage based on the number of articles where that topic is mentioned. The chart defaults to the most general topics.

Clicking into each general topic (e.g. one pie slice represents Health) will automatically reload the pie chart and show the breakdown of subtopics within that topic (e.g. one pie slice for Healthcare and one for Medical Profession).

You can select wedges to see articles attached to that specific topic or subtopic.

Included in the following templates:

  • Advanced Insights


Accepted data sources:

  • Saved Searches

  • New Searches

  • Coverage Reports


Recommended Use:

Use this widget when you want to visually see a clear breakdown of which topics and subtopics are most prominent and when you want to dig into a topic quickly and easily to see the coverage associated with it.

Topics Treemap

This widget provides a visualization of the most prevalent topics that make up a user’s coverage.

The treemap shows the most prevalent topics by relative size, and allows users to rollover the topics to see the total article count. Rolling over topics also showcases how many ‘levels’ deep for a given subtopic. Color is used to group topics that are related to one another.

Included in the following templates:

  • Advanced Insights


Accepted data sources:

  • Saved Searches

  • New Searches

  • Coverage Reports


Recommended Use:

Use this widget when you want to view or show the top topics (beyond the top 10) and discover surprising topics that may be gaining traction in your coverage.

Topics Over Time

This widget surfaces the top 5 topics for a set of coverage and provides a graph that shows how each one increases or decreases over a given time period.

Included in the following templates:

  • Advanced Insights


Accepted data sources:

  • Saved Searches

  • New Searches

  • Coverage Reports


Recommended Use:

Use this widget when you want to report on whether coverage within specific topics is increasing or decreasing over a specific time period and which topics are most prevalent.


NOTE: The widget defaults to the top 5 topics, but allows users to edit the widget to specifically analyze the topics most relevant to them.

Trends in Topics

This widget shows the top 10 topics in a table view and the number of articles for each topic as well as how the volume compares to a previous time period.

Selecting the Comparison column will allow you to sort your topics by those trending the most, whether up or down.

NOTE: To see data in the widget, adjust both the dashboard date range (in the top right corner of the dashboard) and the date range for the underlying data source (Saved Search or Coverage Report).

The default settings may limit the data displayed, especially for trend comparisons. If no data appears, try expanding both date ranges to include a longer period.

Included in the following templates:

  • Advanced Insights


Accepted data sources:

  • Saved Searches

  • New Searches

  • Coverage Reports


Recommended Use:

Use this widget when you want to quickly see which topics are trending most and in what direction, or when you want to provide an easy-to-understand visual that shows how you are driving coverage up or down in a particular area.

Google Analytics Widgets

Google Analytics is Exclusive to Brand Customers

The Google Analytics integration is available only to Brand customers, and therefore these widgets are only available to Brands.

Widget

Notes

Articles by total traffic over time

The number of articles by date published, plotted against traffic to the customer’s website, showing a correlation between specific placements and website traffic.

Thumbnail of the widget

Included in the following templates:

  • N/A


Accepted data sources:

  • Saved Searches

  • New Searches

  • Coverage Reports

Articles by earned traffic over time

Referral traffic to the customer’s website that originated from articles, based on backlink matches, plotted against the number of articles generating the traffic. This widget shows a clear connection between specific articles and the resulting traffic.

Thumbnail of the widget

Included in the following templates:

  • N/A


Accepted data sources:

  • Saved Searches

  • New Searches

  • Coverage Reports

Top Outlets by Traffic

The outlets driving the most referral traffic to the customer’s website, based strictly on outlet domains contained in the linked data source.

Thumbnail of the widget

Included in the following templates:

  • N/A


Accepted data sources:

  • Saved Searches

  • New Searches

  • Coverage Reports

* Indicates that this widget is compatible with Time Comparisons.


Frequently Asked Questions (FAQs)

Question

Answer

Which widgets are compatible with Time Comparisons?

Time Comparisons can be set on the following widgets:

  • Total UVM

  • Total UVM Over Time

  • Total AVE (articles)

  • Total AVE over time (articles)

  • Total Articles

  • Articles over time

Which widgets are exclusive to the Premier subscription?

The following widgets are exclusive to the Premier subscription:

  • Topics Treemap

  • Top Topics

  • Topics Over Time

  • Topics Breakdown

  • Trends in Topics

  • PR Hit Score Over Time

  • Top Coverage by PR Hit Score

Which widgets would you recommend to measure and show key message pull-through?

While you can use almost any Dashboard widget you like, we recommend the following as top options for tracking and visualizing key message pull-through:

  • Share of Voice

  • Share of Voice Over Time

  • Sentiment Comparison

  • Article Comparison

  • Articles Over Time

  • Word Cloud

  • Trends in Topics*

  • Topics Treemap*

  • Topics Over Time*

  • Topics Breakdown*

*exclusive to Muck Rack Premier

Learn more about Ways to Track Key Message Pull Through.

What languages are supported by the Word Cloud widget?

Word Cloud currently supports English and Spanish.


Get Help

For additional help, contact support by choosing the chat icon in the bottom right-hand corner of the screen and selecting Messages > Send us a message.


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