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Media Lists (for Journalists)

Learn how Media Lists look and function within Muck Rack

Sara Sorenson avatar
Written by Sara Sorenson
Updated over 2 months ago
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The information in this article applies to Journalists listed in Muck Rack's database. For information on getting started with Muck Rack as a PR Professional, check out our article on how to Create a Media List.

Media Lists (for Journalists)

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What is a Media List?

A Media List in Muck Rack is a curated collection of journalists and media professionals who cover specific topics or work for particular outlets.

While leveraged by PR professionals to do their outreach, journalists may find them useful because they help build relationships with other journalists, save time by consolidating contact information, and track and organize media contacts.

Exclusive to Verified Journalists

Note that the Media List tool is exclusive to those verified journalists who meet Muck Rack's criteria.


Create a Media List

  1. Go to Tools > Media Lists.

  2. Select Create New.

    Shows a close up of the Create New button

  3. Name and save the Media List.

    Shows the 'Create a Media List' page with the 'Name' field and 'Save' button circled in red


  4. Add contacts to your Media List. Then you can:

    1. Use the Search options within the Media List

    2. Add a contact during a People Search

    3. Add a contact from their individual profile

      Shows a message that appears on a new media list that says 'You haven't added any people yet' with buttons labeled 'Search for people' and 'Add Custom Contact'


Navigate a Media List

At a glance, you can view contact and outlet information, and receive email notifications when someone changes jobs.

Edit the columns of your media lists

By default, media lists will contain a pre-configured set of columns. You can customize the columns included in your lists by selecting the Edit Columns button at the top of your list.

Shows columns being turned ON and OFF using the Edit Columns menu

NOTE: The example above is shown from the PR user view, but the functionality of the columns is the same.

Filter your media lists table

You can filter your media lists in a number of ways by selecting the +Add Filter button at the top of the list table.

Shows the 'Add Filter' dropdown expanded on a Media List

NOTE: Table filters stay active until they are cleared. Any active filters will appear as gray boxes at the top of your table view.

The example above is shown from the PR user view, but the functionality of the filters is the same.

Adjust your view

If your table of media lists has grown large, you can use the selector at the bottom of the table to view more lists at one time. Keep in mind, this same functionality is found on any table across Muck Rack.

Shows the Media List page with the option to adjust your view highlighted and circled in red

NOTE: The example above is shown from the PR user view, but the functionality of the view more option is the same.


Frequently Asked Questions (FAQs)

Question

Answer

I created a media list, and no contacts are showing. How do I fix this?

Try clearing your cache and cookies or try another browser to add those contacts.

If that doesn’t work, please reach out to our Support team via the chat widget in the bottom right of the page by selecting the widget, then selecting 'Send us a message.'

My media outlet isn't listed on Muck Rack. What do I do?

Muck Rack works hard to list publications from around the world, so we're happy to see if we can list yours.

Send us a link to the homepage of the outlet you would like us to add, including a list of full-time staff and contributors to the outlet whenever possible, and our Editorial team will review the outlet for inclusion.

Reach out to us via the support chat widget in the bottom right or in an email to support@muckrack.com.

Can free users export media lists?

With your free Muck Rack profile, you can showcase your portfolio, specify the topics you cover, share a detailed biography and make updates to your page as your career progresses.

If you're interested in learning more about a subscription to our paid platform that includes access to features like Media Lists, news alerts, and reporting capabilities, please reach out to us via the chat widget in the bottom right of the page by selecting the widget, then selecting 'Send us a message.'

How can I edit information for a contact on a media list?


To add custom contact information to a contact, you can navigate to their Profile and select Edit in the upper-right corner. This will allow you to add custom contact information specific to your organization.

Learn more in our Engage with a Journalist Profile article.


Get Help

For additional help, contact support by choosing the chat icon in the bottom right-hand corner of the screen and selecting Messages > Send us a message.


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