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Introduction to Alerts
Introduction to Alerts

Discover what Alerts are, how to use Alerts in Muck Rack, the benefits of Alerts, and explore types of Alerts and helpful Alert resources.

Sara Sorenson avatar
Written by Sara Sorenson
Updated over 3 weeks ago

The information in this article applies to paid Muck Rack users. For information on getting started with Alerts in Muck Rack as a free user, check out our article on Alerts (for Journalists).

Introduction to Alerts

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What are Alerts in Muck Rack?

Alerts are a powerful tool designed to keep you informed about the latest media coverage relevant to your interests. By setting up Alerts, you can receive real-time notifications whenever specific keywords, companies, or topics are mentioned across various media outlets. This proactive monitoring ensures you stay updated on important developments without the need for manual searches.

Learn More in Muck Rack Academy

Learn more about what you can do with Alerts in our Configure Alerts course and explore 5 Ways to Leverage Muck Rack Alerts in our Muck Rack Academy.


Benefits of Alerts in Muck Rack

Utilizing Alerts in Muck Rack offers several advantages:

  • Automated Coverage Reports: Alerts can be configured to automatically track and compile media mentions, streamlining the process of creating comprehensive coverage reports. This automation saves time and ensures accuracy in your media monitoring efforts. (See your subscription package for details on any limitations for automation)

  • Real-Time Monitoring: Alerts allow you to receive immediate notifications about new articles or social media posts that match your specified criteria, enabling prompt responses to emerging news or trends.

  • Customized Tracking: Tailor Alerts to monitor specific journalists, outlets, or topics, allowing for focused and relevant media tracking that aligns with your strategic objectives.


Alert Types in Muck Rack

Muck Rack offers three Alert types to suit different preferences and workflows:

Email Alerts

Email Digest Alerts

Slack Alerts

Preview
(select an image to view at full size)

Shows an example of a Muck Rack Email Alert with 4 results

Example of an Email Alert

Example of an Email Digest email as it appears in Gmail

Example of an Email Digest Alert

Shows an example of Muck Rack Slack Alerts appearing in a Slack channel

Example of a Slack Alert

Content Included

  • Alert Summary

  • Article Title

  • Publish Date

  • Journalist's name & title

  • Outlet name

  • Article preview

  • Up to 4 relevant Topics

  • Metrics selected in Alert Settings

  • Article Title

  • Journalist's name

  • Publish Date

  • Article preview

  • Link to the Alert Settings

Article Link

Opens article in a new tab when selected

Opens article in a new tab when selected

Opens article in Who Shared My Link when selected

Delivery Method

Individual emails for each new set of results

One combined email summarizing results for multiple alerts

Notifications sent directly to a designated Slack channel

Frequency Options

  • As published

  • Once per day

  • Twice per day

  • Three times per day

  • Once per day

  • Twice per day

  • Three times per day

  • As published

Customization

  • Configure keywords, filters, and recipients

  • Send at specific times of the day

  • Select up to 10 saved searches to include

  • Customize which metrics you want displayed

  • Send at specific times of the day

  • Choose the Slack channel for delivery

  • Configure keywords and filters

Integration

Delivered to your email inbox

Delivered to your email inbox

Integrated with Slack for team collaboration

Ideal For

Immediate notifications for critical mentions

Reducing inbox clutter by consolidating alerts; providing a comprehensive overview

Teams using Slack who prefer real-time alerts within their communication platform

Setup Requirements

Basic alert configuration within Muck Rack

Requires setting up saved searches and configuring digest settings

Requires integration of Muck Rack with Slack; setup within Muck Rack's alert settings

Additional Features

  • Alert summary with metrics

  • Articles grouped by alert

  • Option to sort by recency or audience metrics

  • Includes article previews

  • Facilitates team discussions

  • Links to Muck Rack's 'Who Shared My Link?' tool

Alerts allow you to customize your media monitoring to fit your workflow, ensuring you receive the most pertinent information in the format that best suits your needs.


Additional Resources

For more detailed information on setting up and managing Alerts, refer to the following resources:


Get Help

For additional help, contact support by choosing the chat icon in the bottom right-hand corner of the screen and selecting Messages > Send us a message.


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