After sending your Pitch, track key metrics such as which journalists have opened your email and/or clicked on a link or image within the body of your email.
- Go to your Pitches under Relationships
- Select a Pitch
- Click the Opened filter
You can leverage these insights to help refine the list of media contacts you're sending to over time. As you learn more about which contacts open and engage with the emails you're sending, you'll continue to improve your open rates by targeting better fit media contacts.