Create a Media List
A Media List in Muck Rack is a curated collection of journalists and media professionals who cover specific topics or industries. It is a centralized database for PR professionals, communications teams, and marketers to target and connect with the right journalists.
Media lists are useful because they enable targeted outreach, save time by consolidating contact information, help build relationships with journalists, track and organize media contacts, and facilitate collaboration within teams. You can learn more about managing Media Lists by checking out our article on Managing Media Lists.
Learn More in Muck Rack Academy
You can learn about Media Lists by taking the Build Media Lists course in the Muck Rack Academy.
Create A Media List
Watch the video or follow the steps below to learn about creating Media Lists in Muck Rack.
Create a Media List from Scratch
From the navigation bar, select Relationships > Media Lists.
Select Create New in the top right corner.
Give your Media List a name, select your Sharing preferences (share with your organization or Only Me), then select Save.
Add contacts to your Media List via a People Search or by adding Custom Contacts.
Create a Media List from Search Results
Complete a People Search.
From your search results, select the checkbox next to contacts you'd like to include and then Add to Media List from the action bar that appears:
You can also add a single contact to your media list directly from their journalist profile by simply selecting the name of the Media List you'd like to add them to:
Get Help
For additional help, contact support by choosing the chat icon in the bottom right-hand corner of the screen and selecting Messages > Send us a message.
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