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Create a Media List

Keep contacts organized by campaign, client, location, or beat.

Nick Lemen avatar
Written by Nick Lemen
Updated yesterday

Create a Media List

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A Media List in Muck Rack is a curated collection of journalists and media professionals who cover specific topics or industries. It is a centralized database for PR professionals, communications teams, and marketers to target and connect with the right journalists.

Media lists are useful because they enable targeted outreach, save time by consolidating contact information, help build relationships with journalists, track and organize media contacts, and facilitate collaboration within teams. You can learn more about managing Media Lists by checking out our article on Managing Media Lists.

Learn More in Muck Rack Academy

You can learn about Media Lists by taking the Build Media Lists course in the Muck Rack Academy.


Create A Media List

Watch the video or follow the steps below to learn about creating Media Lists in Muck Rack.

Create a Media List from Scratch

  1. From the navigation bar, select Relationships > Media Lists.

    A closeup of the main navigation bar with the Relationships menu expanded and "Media Lists" highlighted


  2. Select Create New in the top right corner.

    Screenshot of a button labeled "+ Create New"


  3. Give your Media List a name, select your Sharing preferences (share with your organization or Only Me), then select Save.

    Highlights the 'Media List details' section and the 'Save' button on the 'Create a Media List' page


  4. Add contacts to your Media List via a People Search or by adding Custom Contacts.

    Shows the 'Search for people' and 'Add Custom Contact' buttons that appear on a New Media List when it is blank


Create a Media List from Search Results

  1. Complete a People Search.

  2. From your search results, select the checkbox next to contacts you'd like to include and then Add to Media List from the action bar that appears:

Shows people being added to a media list from the People search results page


You can also add a single contact to your media list directly from their journalist profile by simply selecting the name of the Media List you'd like to add them to:

Highlights the 'Media Lists' section of a journalist profile in the bottom right corner


Get Help

For additional help, contact support by choosing the chat icon in the bottom right-hand corner of the screen and selecting Messages > Send us a message.


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