Muck Rack offers various types of data points and metrics to make quantifying your PR campaigns easy. 

In this article, you’ll learn about the metrics included in Who Shared My Link reports and Coverage Reports on Muck Rack, as well as how to use them to determine the success of an article or campaign.

Total shares

The cumulative number of times a link has been shared on the social media platforms tracked by Muck Rack.

UVM (Unique Visitors per Month)

The number of people who visit the domain of the article each month. A domain is what people type into their browser to find a website e.g. We partner with SimilarWeb to provide these UVMs.

How often does Muck Rack update UVMs?

UVMs are updated automatically as often as our provider, SimilarWeb, updates them, which varies depending on the size and importance of the site. We partner with SimilarWeb to provide these UVMs which are updated each month. 

What if a UVM isn’t available?

Muck Rack currently partners with SimilarWeb to provide unique visitors per month (UVM) for media outlets. 

If available, the UVM for a media outlet will be displayed directly on its profile page (e.g. A media outlet that does not have UVM will display N/A, signifying that the data isn’t currently available. Media outlets are automatically updated when any new or additional UVM data is available, so you always have the most up-to-date information we’re able to provide. 

Journalist shares

The total number of journalists who have shared a link on Twitter. This metric is used to provide insight into how many times a story has been amplified by the most credible, influential sources, journalists.

Journalist reach

The cumulative number of Twitter followers the journalists who tweeted the link have. This metric is used to measure journalists’ personal circulation on Twitter.

Social Media shares by network

Social media shares are calculated from Facebook and Pinterest.

For more information on Social shares: Social shares on Muck Rack explained

Related Articles:
Article Sentiment

Did this answer your question?