Creating a Coverage Report
Nick Lemen avatar
Written by Nick Lemen
Updated over a week ago

Coverage Reports on Muck Rack are a simple way to compile curated press hits, quickly generate statistics about any campaign and export ready-to-send reports.

Watch the video below to learn how to navigate a Coverage Report:

Watch this video to learn how to create a new Coverage Report:

Visit the Academy to take our course on creating coverage reports!

How to create a new Coverage Report

  1. Navigate to Coverage Reports under Reporting in your navigation

  2. Click Create New 

  3. Enter a name for your report under in the Report name field at the top of the page

  4. Decide whether you'd like to automatically add new articles to the report by navigating to the Data automation section and choosing to add content from Alerts or Keywords & filters

  5. Click Save at the bottom of the page

How to select the columns included in a Coverage Report

Once the Coverage Report is created, you can choose which columns are included in the report by clicking into the Articles tab and navigating to the section labeled Edit Columns on the left side of the page. Under Edit Columns, toggle the columns you would like to display 'ON' and the columns you would like to hide 'OFF'.

Important info to keep in mind when creating a Coverage Report

  • Social media statistics and publication data for each article in your Coverage Report are compiled when you create your Coverage Report. This may take a few minutes depending on how large of a Coverage Report you are creating.

  • Giving each of your Coverage Reports a specific name will make it easier to find later. We recommend naming your report by campaign, time period (e.g. month, quarter, year) or client. 

  • Regardless of the method you choose to build a Coverage Report, duplicate URLs will not land in the final report. We automatically de-dupe article URLs across your report as new content is added.

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