Coverage Reports on Muck Rack are a simple way to compile curated press hits, quickly generate statistics about any campaign and export ready-to-send reports.

  1. Navigate to Coverage Reports under Reporting in your navigation

  2. Click Create New 

  3. Enter a Name for your report under General

  4. Choose the Columns to display in your report by toggling metrics ON or OFF

  5. Decide whether you'd like to Automatically add new articles to the report

  6. Click Save

Important info keep in mind when creating a Coverage Report:

  • Social media statistics and publication data for each article in your Coverage Report are compiled when you create your Coverage Report. This may take a few minutes depending on how large of a Coverage Report you are creating.

  • Giving each of your Coverage Reports a specific name will make it easier to find later. We recommend naming your report by campaign, time period (e.g. month, quarter, year) or client. 

  • Regardless of the method you choose to build a Coverage Report, duplicate URLs will not land in the final report. We automatically de-dupe article URLs across your report as new content is added.

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