An Overview of AI in Muck Rack

Muck Rack's AI-powered features boost your impact by helping with tedious tasks, like research, list building, and drafting copy, so you can focus more on strategy, relationships, and showing impact. AI and machine learning can also help identify patterns and insights and provide recommended actions.

We host and/or manage three types of artificial intelligence models that power the Muck Rack AI Features (collectively, “Models”): our own proprietary Models, open-source Models, and licensed proprietary Models.

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Want to learn more about how you can leverage AI-powered features within Muck Rack? Check out our 5 Ways to Use AI in Muck Rack guide!

AI-Powered Muck Rack Features

AI-powered features are only as good as the data behind them. Muck Rack stands apart in the quality of our data, and our ability to support the entire PR workflow in one cohesive platform makes it easier to take action on insights. Here's a full list of our AI features:

AI Feature	Uses 3rd party AI Integration	Input Data	Type of AI	Can the feature be disabled
PR Hit Score A proprietary metric that helps you easily understand which mentions are most significant to your organization based on a set of customizable values. The PR Hit Score is a number assigned to a piece of coverage based on a scale of 0.0 to 10.0, where 0 represents a low-quality and unimportant press hit, and 10 represents a press hit of the highest quality and importance.	No	General Information*	Natural Language Processing	No
Reporting on Topics This AI-powered suite helps you understand the topics most relevant to your brand or organization. It allows you to react to news, monitor industry changes, and inspire outreach based on media coverage. It provides insights into overarching topics and specific subtopics within articles, enhancing the ability to strategically manage brand communications.	No	General Information*	Natural Language Processing	No
Recommended Journalists Provides a curated list of journalist recommendations based on your existing media lists to help save time on research and list building, to ensure you don't miss out on important contacts.	No	General Information*	Natural Language Processing	No
Filter by Topics Determines what each article is about and applies topics you can use to filter your search results to easily monitor relevant content.	No	General Information*	Natural Language Processing	No
Topics Most Covered in Journalist Profiles Muck Rack identifies the Topics that a journalist has covered most in the last 12 months. These topics are always up to date and visible on Journalist Profiles and People Search Results.	No	General Information*	Natural Language Processing	No
Coverage Spike Notifications Notifies users by email when it detects an increased article volume in one of your coverage reports, so you can investigate the spike and take necessary action, a critical part of reputation management.	No	General Information*	Natural Language Processing	No
Word Clouds This tool Compares the frequency of words in a set of coverage versus how often those words appear in everyday language. It helps PR pros quickly visualize the most prominent terms within a saved search or coverage report, or articles written by a specific journalist.	No	General Information*	Natural Language Processing	No
PressPal.ai A GenAI tool that can be used to automatically draft pitches or press releases based on a few keywords. NOTE: To use PressPal more than once, users must log into a Muck Rack account.	Yes, OpenAI	Customer Input	Generative AI	Yes, on request. Contact your CSM.
Media Brief Assistant Generates a comprehensive media brief draft, customizable with Input data for stakeholders, key messages, and context, and data analyzed from journalist profiles that includes a summary of a reporter’s background, recent coverage, likely interview themes, potential questions, and suggested responses.	Yes, OpenAI	General Information*(Customer Input)	Generative AI	Yes, on request. Contact your CSM.

*General Information - Data Muck Rack already has legal access to, including scraped internet media coverage and partnerships with third-parties

Learn More About AI in Muck Rack

Check out this article to learn how we prioritize Data Security. View our full Muck Rack AI Trust and Safety FAQs for more information.

Frequently Asked Questions (FAQs)

Question	Answer
What is Muck Rack's point of view on AI?	AI will not replace PR professionals, but it will transform how we work. AI enables you to level up, automate, and personalize repetitive workflows so you can focus on the things that truly matter – building rock-solid media relationships, crafting captivating narratives, and shaping game-changing communications strategies.
How does Muck Rack use AI technology in our product?	We’re leveraging AI and machine learning technology throughout Muck Rack’s platform. Features that use AI technology include: Reporting on Topics surfaces the most prominent topics related to your coverage so you can better understand conversations and trends associated with your brand, identify media opportunities, and take action to steer the conversation. (Included in Premier) PR Hit Score is a proprietary metric that helps you easily understand which mentions are most important to your coverage based on a set of customizable values, including the outlet’s importance, journalist influence and article engagement, among others. It can be used to help you identify the press hits worth responding to and which to highlight to stakeholders, and to report on the overall quality of your coverage. (Included in Premier) Recommended Journalists is powered by a proprietary AI model and shares a curated list of journalist recommendations based on your existing media lists to help save time on research and list building, to ensure you don't miss out on important contacts. (Included in Standard and Premier) Filter by Topics Muck Rack determines what each article is about and applies topics you can use to filter your search results to easily monitor relevant content. Coverage Spike Notifications, a media monitoring feature, sends email notifications directly to your inbox when Muck Rack detects an increased article volume in an automated coverage report so your team can immediately investigate and take action if needed, a critical part of reputation management. The tool uses machine learning to monitor global media sources, analyzes trends over varying time frames and flags significant spikes. Word Clouds help PR pros to quickly visualize the most prominent terms within a saved search or coverage report, or within articles written by a specific journalist. Muck Rack Word Clouds use proprietary ML/AI to compare the frequency of words in your data source versus how often those words appear in everyday language. PressPal.ai helps you save time by drafting a pitch or press release and surfacing relevant journalists who may be interested in your news. Put in a few keywords about your story, and get a first draft press release or pitch (under 200 words, the preferred max length of a pitch per our journalist community). Media Brief Assistant generates a comprehensive Media Brief draft using AI and data from journalist profiles to analyze and compile the reporter’s background, recent coverage, likely interview themes, potential questions and suggested responses.
Will there be more AI features in the future?	We will continue to develop features using proprietary AI technologies that help to personalize our users’ experiences, save time, and provide insights and suggested actions.
Are Muck Rack Generative AI Features required to use the Service and can they be disabled?	Muck Rack Generative AI Features are optional for Muck Rack customers to use. Contact your account manager for more details.
Can any AI features be disabled?	Please see the chart above for a breakdown of which features can be disabled upon request.
How does Muck Rack protect customer data when using AI features?	Customer data is logically separated at the database/datastore level. AI features do not store or process customer data, AI features are not trained on customer data. Check out this article to learn how we prioritize Data Security.
Where can I find more details about Artificial Intelligence (AI) features?	Please see An Overview of AI in Muck Rack.
Where can I find more details about Artificial Intelligence (AI) and data privacy?	If you have questions about data privacy, see our Muck Rack AI Trust and Safety FAQs and AI Terms and Conditions

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