What is Outlet Rank?
Steven Knollmeyer avatar
Written by Steven Knollmeyer
Updated over a week ago

Outlet Rank is determined by the unique visitors per month (UVM) of a specific domain. The source of our UVM data for Outlet Rank is SimilarWeb.

After selecting Outlet Rank in search, people assigned to media outlets with higher Outlet Ranks will appear first. This means results from journalists assigned to The New York Times will appear before results from people assigned to the Detroit Free Press. 

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