Muck Rack automatically analyzes articles that are added to Coverage Reports and assigns a sentiment of positive, negative or neutral to each article. The sentiment assigned to an article is based on scoring applied to the words in the headline and content of the article. Scores applied to the content of an article are compiled, analyzed for special cases, like when an author has used negation, superlatives or idioms.
Editing an article's sentiment score
If Muck Rack’s assigned sentiment score doesn’t match your own analysis of the article, you can easily edit the sentiment assigned to be reflected in your Coverage Report for an individual article or in bulk.
Click the Articles tab in your Coverage Report
Select the checkbox(es) icon to the left of the article(s) you’d like to edit
Choose a new sentiment score from the dropdown
Editing the sentiment of an article in one Coverage Report will not impact the sentiment of the article in your other Coverage Reports. That way, if an article mentions different clients, campaigns or key people you can adjust the sentiment for the article in each Coverage Report as desired.
Show or hide Sentiment within your Coverage Reports
Don’t want to see Sentiment in your Coverage Reports and exports? You can easily hide the sentiment analysis in your Coverage Report by following the steps below.
Click the Settings & Sharing gear icon in the top-right corner of a Coverage Report
Navigate to Columns to display
Toggle the button next to Sentiment ON or OFF