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An introduction to Media Outlet Search on Muck Rack
An introduction to Media Outlet Search on Muck Rack
Discover new outlets to build more targeted media lists and understand past coverage.
Nick Lemen avatar
Written by Nick Lemen
Updated over a week ago

With Media Outlet search you can discover outlets by criteria such as location, name, keywords and more. From there, you can view outlet descriptions and metrics, people at an outlet and the articles they’ve published.

Watch the video below to learn more about Searching for Media Outlets on Muck Rack:

Watch this video to learn about the information available on Media Outlet Profiles:

Take our Academy Course on Media Outlet Search:

Three uses for Media Outlet Search

  1. Find contact info and metrics for Media Outlets
    Every media outlet on Muck Rack has a profile with contact info, recent articles, and metrics like unique visitors per month, audience and domain authority. From Media Outlet Search results (and anywhere else on Muck Rack), view an outlet’s profile by clicking its name. 

  2. Build Media Lists after finding Media Outlets
    Running a campaign in an area you’re less familiar with? Use Muck Rack’s Media Outlet Search to find all of the outlets in a location. Then, click View People to see a list of journalists at those outlets. From there, add them to any existing or new Media List on Muck Rack or enter keywords to find journalists at an outlet covering the relevant topics for your campaign. 

  3. Search coverage from Media Outlets and create reports
    Need to find a media outlet’s past coverage about a company or campaign? Select media outlets from your search results, and click Find Articles. Enter a search term or add a filter for more specific results, then add articles to a Coverage Report to generate data and insights for your next campaign. 

Have questions about how Media Outlet Search can help you build more targeted Media Lists and generate insights about an outlet’s coverage? Contact us

Here's a great guide on search best practices to help refine and target your results.

Verified Outlet Filter

Article and Media Outlet Search options feature a Verified Outlet filter, which filters results to those only from Media Outlets meeting Muck Rack’s verification criteria for organizations.

Verified Status for Bylines and Media Outlets

Article and Media Outlet Search results also include verification badges for any outlets or bylined authors meeting Muck Rack’s verification criteria.

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