If Muck Rack’s automatically assigned sentiment doesn’t match your own analysis of the article, you can easily edit the sentiment assigned to be reflected in your Coverage Report. 

From your Coverage Report: 

  1. Click the Articles in your Coverage Report
  2. Click the menu icon to the right of the article you’d like to edit
  3. Select Edit
  4. Choose a new sentiment score from the dropdown
  5. Save

Editing the sentiment of an article in one Coverage Report, will not impact the sentiment of an article in your other Coverage Reports. That way, if an article mentions different clients, campaigns or key people you can adjust the sentiment for the article in each Coverage Report. 

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