Add notes to journalist profiles to keep track of intel, outreach efforts and team collaboration. Whether notes are private or shared with your team, ensure a journalist’s inbox is not oversaturated or double pitched.
Questions to ask yourself before logging notes, contact preferences, etc.:
Will someone else within my organization benefit from knowing this information?
Could my intel impact how a colleague pitches this contact?
If a colleague had this information, would I find it useful to know before I engage with the reporter?
Do I have a personal relationship with this reporter that may benefit a colleague’s outreach?
Will I remember this engagement six months from now?
An Activity can be organized in the following categories:
Add a free form note to indicate a personal connection or interesting fact about your contact.
Record outreach history with your contact. If pitching through Muck Rack, your campaign will automatically populate and allow you click directly through to the pitching dashboard. Use the Email Logging feature to forward or BCC emails into Muck Rack and have them automatically tracked as an Email log on the corresponding journalist profile.
Add a note from a meeting with the journalist. A meeting note provides the option to include the date and time of the meeting.
Similar to a meeting note, but this also adds the option to include the location of the event.
Actions such as adding or removing a journalist to a Media List, assigning teammates as relationship owners, and more are automatically added to the profile.
Activity across Muck Rack is located under Relationships and can be filtered by team member, Activity type, date, and associated Media Lists.
You can also quantify and filter all of your team's Activity within your Activity Report. Learn how to access and navigate your Activity Report here.