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Who Shared My Link?

Learn how to use the Who Shared My Link? tool in Muck Rack

Nick Lemen avatar
Written by Nick Lemen
Updated over a week ago

Article Contents:

Who Shared My Link? Tool

Who Shared My Link? is one of Muck Rack’s most popular features for PRs and journalists. In addition to being able to import almost any article into Muck Rack and assigning it to the author’s page, the tool helps journalists get information regarding engagement, readership, and social reach.

Learn More About Who Shared My Link

You can learn about Searching by taking the Who Shared My Link course at Muck Rack Academy.

Use Who Shared My Link? Tool

(Select the "Step-by-Step Instructions" dropdown to learn more)

Step-by-Step Instructions

1. Go to Reporting > Who Shared My Link?

2. Paste the link to the desired article

📌 NOTE: Save the bookmarklet to your browser for quick and easy access anywhere on the web!

Who Shared My Link? Metrics

You can instantly see several metrics after pasting the URL. Check the table below to learn more about each Metric detail. This makes it easy for you to demonstrate the impact of your work with your editor, potential clients or employers, PR professionals, and experts in your niche. With the click of a button, you can add a link to a report and export that to PDF or Excel.

Article Metrics



Total Engagement

The number of times a link was shared, commented on, or liked on social media networks tracked by Muck Rack.

Facebook Engagement

The number of times a link was shared, commented on or liked on Facebook

Pinterest Engagement

The number of times a link was shared, commented on or liked on Pinterest

Journalist Shares

The total number of journalists who have shared a link on X (Twitter). This metric provides insight into how many times a story has been amplified by the most credible, influential sources, journalists.

Journalist Reach

The cumulative number of X (Twitter) followers the journalists who tweeted the link have. This metric is used to measure journalists’ circulation on X (Twitter).


The classification of tone of an article, which may be positive, negative, or neutral.

Media Outlet Details




The sum of unique devices visiting this publication's domain in a month. Insights by SimilarWeb. The Total UVM is the UVM of each media outlet in the current view, added up once per media outlet even if there is more than one link included from the same outlet (e.g., if there are two articles from Outlet A in the report and Outlet A has 1M UVM, that's still only 1M included in 'Total UVM').

Domain Authority

A score (0-100) that predicts how well a website will rank on search engines, provided by Moz.

Page Authority

A score (0-100) that predicts how well a specific page will rank on search engine result pages.

Spam Score

A score that represents the percentage of sites with similar features to the site you’re researching, which we've found to be penalized or banned by Google. Learn more about what percentages mean here.

Media Market

A region where the population is likely to view content from the media outlet.


The range and type of audience the media outlet creates content for.


The Language the article was published in.


The primary location for the media outlet that published a link.

Get Help

For additional help, contact support by choosing the chat icon in the bottom right-hand corner of the screen and selecting Messages > Send us a message.

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