All recipients of Pitches sent through Muck Rack are given a status. The status reflects if an email was sent, if the recipient interacted with your email or if the email was unable to be delivered because of an issue or suppression.
Below, you'll find an overview of each status' meaning:
Email was successfully sent to recipient.
Email has not been sent to the recipient. Click Continue sending to send any Unsent emails.
Emails will be sent at the selected date and time in the future.
Recipient opened email in their email client (e.g. Gmail, Outlook, Yahoo).
Recipient clicked hyperlinked text or an image included in the email.
Email was successfully sent to the recipient, but it is unknown if they’ve opened the email in their email client.
Email was not successfully delivered to the recipient because the email was invalid or there was no email address available.
Recipient has unsubscribed from emails sent by your organization. Learn more about unsubscribes and email suppressions.
Frequently asked questions about Pitch statuses
Why does my Pitch say Delivered even though I received a bounceback?
In most cases, a pitch that shows as sent/delivered in Muck Rack means that your message was indeed delivered to the recipient and there were no technical issues during sending.
However, sometimes you may receive a “bounceback” email—which is an email that is sent back to your own email address. This means that there was an issue with the recipient email itself, rather than a technical issue. (Rather, the recipient may have gotten a new email address, etc.)
Why does my Pitch say it was Opened even though I received a bounceback?
When you send a Pitch (even ones that eventually return a bounceback/undeliverable error), that Pitch still has to hit an email server somewhere during sending. That email server may automatically open emails, which will then log as an “Open” in Muck Rack.
For example: a journalist who worked at a major corporation recently switched jobs. Their email address is no longer valid but, given the security systems at large corporations, their IT team might have a firewall in place that opens all messages sent to their domain.
If you’d like to report a bounceback to Muck Rack so that we can help you find a new email address for a recipient, follow the instructions here.