Muck Rack currently partners with SimilarWeb to provide unique visitors per month (UVM) for media outlets.
If available, the UVM for a media outlet will be displayed directly on it’s profile page (e.g. http://muckrack.com/nyt). A media outlet that does not have UVM will display N/A, signifying that the data isn’t currently available. Media outlets are automatically updated when any new or additional UVM data is available, so you always have the most up-to-date information we’re able to provide.