An Introduction to Trend Reports
Generate real-time reports to compare keywords and instantly guide strategy
Nick Lemen avatar
Written by Nick Lemen
Updated over a week ago

Trends on Muck Rack instantly analyzes and compares articles published about companies, campaigns or keywords to show how news is trending. Search for two or more topics and Muck Rack instantly combs through millions of articles to bring you insights like the number of articles published over time, top media outlets and journalists, share-of-voice and key message pull-through.

Watch the video below to learn more about Trend Reports:

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How Trend Reports can help your team’s media research

  • See how search terms perform vs other search terms over time.

  • Save Trend reports and share the graphics with your team. Return to Trend reports to track how search terms are trending over time.

  • Gauge share of voice against competitors, performance of key messages, or trending topics.

  • Explore the trend trajectory of different topics when preparing pitches.

  • View the top authors and outlets for a given topic.

Ready to build your first Trend report? Get started here.

How to filter a Trend Report

If you are looking to filter a Trend report based on any set of criteria, here are the steps to follow:

  1. Run an article search with your keywords and add any filters you have in mind on the left-hand side

  2. Click Save Search in the top-right corner

  3. Navigate to Trends and select the Saved Search

You can add up to 10 Saved Searches or queries to a Trend report. Each Saved Search can show up to the most recent 12 months of articles published.

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