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Pitching Best Practices
Pitching Best Practices

Hit the ground running by following the tips and tricks included in this article

Nick Lemen avatar
Written by Nick Lemen
Updated over a week ago

Article Contents

Our team constantly seeks ways to surface industry best practices through research and partnerships for you and your colleagues. Below are a few guides we put together, covering research based on best practices when pitching to journalists.

Questions to Ask Yourself

Before sending a pitch, consider reflecting on the following

Have I checked the Activity page in Muck Rack to understand recent interactions across the Media List I built for my outreach?

Am I the creator of this list, or did someone else within my organization build it?

Are any reporters in my Media List already assigned to a colleague as the Relationship Owner?

Does my contact information for any of the reporters in my list differ from what Muck Rack has listed?

Have I personalized each email I am sending out through Muck Rack?

After sending a pitch

Did I send an email outside of Muck Rack?

If I sent the pitch through Muck Rack, have I reviewed the number of opens, clicks, etc., to improve my outreach the next time?

Add an Unsubscribe Link to Pitches

Including an unsubscribe link in your email is recommended to identify the journalists who appreciate hearing from you. Seeing which journalists don't want to receive content from you in the future is quick and easy. You can see unsubscribed from your emails and understand how to prevent outreach to a media contact who has done so.

(Select the "Step-by-Step Instructions" dropdown to learn more)

Step-by-Step Instructions

1. Go to Relationships > Pitches and select a Pitch

2. Select the Unsubscribed filter


Check out the following resources before sending your next pitch



Examples and information on media pitching

A guide to crafting a Pitch that is attractive to journalists

Learn about what Journalists do not enjoy in pitches

A course to develop your skills in media relations.

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