Share of voice (SOV) is a measure of the number of earned media mentions your brand or client received in a given time compared to competitors. SOV can better inform how much you dominate the conversation in your industry as well as prove the ROI of your team's PR efforts.
So how can you calculate this in Muck Rack?
Running a Trends report is the quickest and easiest way to gather this data as well as generate various visuals to showcase SOV. In Trends, you can input the names of the companies, people, products, or anything else you wish to compare in the various Term fields and click Generate.
You'll see how many articles mention each of the terms you input in the form of a line graph, table, and pie chart -- all of which can be individually exported and color customized as desired.
You can also add Saved Searches to your Trends reports if you are needing to apply additional filters to the article results like Location, Language, and more.
Learn more about building a Trends report here.
For those needing to comb through all articles individually to handpick the coverage being compared, or for those requiring additional competitor comparison data beyond what is available in Trends, creating a Coverage Comparison report may be the better route for you to calculate SOV.
To create a Coverage Comparison report, you first need to create a Coverage Report for each company or topic you're comparing. You can learn how to build new Coverage Reports here and how to backfill these reports with the appropriate articles that have already been published here.
Once you've compiled a separate Coverage Report with the desired articles for each item you are comparing, you can create a Coverage Comparison report of all of these Coverage Reports by following these steps. In your Coverage Comparison report, you will see similar visuals included in Trends, as well as additional visuals, comparing data like social media impact of this coverage.