Media Outlets
In Muck Rack, Media Outlets encompass a spectrum of platforms that disseminate news and information, ranging from traditional newspapers, magazines, and broadcast networks to modern digital publications, blogs, podcasts, and independent journalists.
These outlets serve as conduits for sharing stories, opinions, and insights with the public. Muck Rack's comprehensive database showcases the profiles of these outlets, providing valuable information about their journalists, articles, broadcasts, and coverage areas.
Learn More in Muck Rack Academy
You can learn about Media Outlets by taking the Search For Media Outlets course in the Muck Rack Academy.
Media Outlet Search
Media Outlet Search allows you to explore different media outlets based on keywords. It is valuable for media professionals, PR teams, and journalists who want to identify relevant media outlets for their campaigns or outreach efforts. You can search for outlets by location, type, or other criteria to discover new publications, broadcasters, or online platforms for potential media coverage or partnerships.
Select the Media Outlets tab from within Search.
Enter your keywords and press Enter or select the Search icon.
Browse through the search results to find relevant media outlets. Select an outlet name or profile avatar to access the outlet page.
Media Outlet Profiles
A Media Outlet's profile will be displayed when selecting a Media Outlet. Here, you can find general contact information and recently published articles from that outlet.
Learn more about Media Outlet Profiles by viewing the video or table below:
Media Outlet Details
Feature | Description |
Scope | Specifies specific areas or scopes of expertise. |
Language | Language the outlet publishes in |
Country | Countries the outlet publishes in |
Similarweb and Comscore UVM | UVM is the number of visitors that an outlet receives per month. It can also be called UMV (Unique Monthly Visitors) or Readership. |
Domain Authority | How early does the article show up in search results |
Spam Score | Reflects the percentage of websites that are similar that are reported as spam |
Radio Media Market | A region where the population is more likely to listen to the content |
Radio Format | The genre of programing |
Contact Information
Feature | Description |
View People | See individuals associated with this Outlet |
Contact Information
| See the primary contact information for this outlet, including Newsdesk emails. |
Social Media
| See social media links for this outlet |
Other
Feature | Description |
Recent Articles
| See recent articles by the outlet. It also allows you to search through articles for this outlet |
Media Lists
| Add the outlet to a Media List |
Outlet Lists
| Add the outlet to an Outlet List |
How to Find Newsdesk Emails
There are multiple ways to locate newsdesk emails for a Media Outlet within Muck Rack.
Look under the Contact information section of a Media Outlet profile.
Select the Newsdesk tab within a Media List and look under the Email column.
From the Recipients step within the Pitching tool, you can look up newsdesk emails to add to your pitch recipients list.
Share a Media Outlet Profile
You are able to generate a sharable link from any Media Outlet or Podcast Profile to share with members of your team.
From the Outlet Profile, select "Share this page" under Actions:
Get Help
For additional help, contact support by choosing the chat icon in the bottom right-hand corner of the screen and selecting Messages > Send us a message.
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