Custom Columns in Coverage Reports allow you to add your organization’s unique data to your press hits, enabling you to work with the most up-to-date coverage directly in Muck Rack.

  1. From any Coverage Report, click Settings & Sharing in the top right corner of your screen.
  2. Scroll down to the custom columns: Campaign, Category, Media Strategy, People Mentioned, Placement Type and Products Mentioned.
  3. When you toggle any of these columns ON, a field will appear where you can enter the column choices relevant to your organization.
  4. After adding your choices (up to 15 per each column), click Save at the bottom to ensure your new columns will be reflected in your report.
  5. In the Articles tab of your report, scroll to your new custom columns and click Edit, for a pop-up to appear that allows you to edit a given article’s data.
  6. Select the choices for your custom columns in the Edit Article pop-up and click Save. For example, assign the Placement Type “Feature” to your recent feature in The New York Times.
  7. These choices will now appear in the tableview and any exports.

You’ll notice the custom columns for Media Strategy and Placement Type have a few recommended choices added by Muck Rack—given their universality. You can use the recommendations or simply remove or add on to them as best suits your team.

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