An Introduction to Broadcast on Muck Rack
Adding Broadcast to your Muck Rack account enables seamless visibility to the TV and radio clips mentioning your brand, client, competitor - or virtually any other keyword you may be tracking.
We partner with the broadcast monitoring leader, TVEyes, to give you access to clips in their database directly within your Muck Rack account. You’ll be notified of relevant clips as news breaks in your email inbox through Alerts and you can also run searches for specific keywords mentioned in clips at any time.
With Broadcast, you can create shareable links to provide access to clips with others as well as save any clips to your Coverage Reports to better measure the impact of the attention garnered from each hit (like local and national audience data).
Do More with Broadcast Data
Want to do more with your Broadcast data? The Muck Rack API allows for programmatic access to article and broadcast data for off-platform use.
Organizations that create a Saved Search on Muck Rack can access the results of that search for use with their internal systems (e.g. Snowflake) or Business Intelligence tools (e.g. Power BI, Tableau).
The Muck Rack API is offered as an add-on for Premier customers. Learn more by contacting your Customer Success Manager today!
Broadcast Clips
Broadcast clips are short segments or excerpts from television or radio broadcasts shared and showcased within the platform's interface. These clips typically encapsulate key moments, news segments, interviews, or discussions aired on various broadcast media outlets. Muck Rack users can curate and share these clips.
Access to Broadcast Clips is a paid add-on feature; please contact your Customer Success Manager if you would like to upgrade your subscription.
Broadcast Metrics
National and Local Audience
When you search for Broadcast clips on Muck Rack, each clip will list audience metrics beneath the clip's air date:
The local audience number represents viewers in a specific market area
The national audience number reflects total viewers across the country
NOTE: National audience numbers may vary based on the network, time zone, and air time of the program. A national audience number indicates that the program airs in multiple markets, not that a specific broadcast was aired nationwide.
National and Local Ad Value
When you search for Broadcast clips on Muck Rack, clips will list advertising value equivalency (AVE) metrics beneath the clip's air date. This metric is provided by TVEyes.
Ad value highlights the impact of earned media, where the cost is $0 but the value is still significant. Ad cost refers to the expense of running a 30-second spot in a specific market.
To calculate Broadcast AVE, audience metrics are combined with local broadcast TV pricing data, expressed as Cost Per Point (CPP). The formula for ad cost is:
Ad Cost = CPP * Share Points Earned
To determine ad value, a multiplier—based on customer or industry preferences—is applied, reflecting the perceived impact of the advertisement.
Available Broadcast Networks
Broadcast clips on Muck Rack are available from all markets in the United States due to our partnership with TVEyes. This includes major networks, national cable stations, and more than 1,600 stations.
Included with our partnership is access to 33 stations offered by Gray TV:
Station | Location |
KGIN / KOLN | Lincoln/Grand Island, NE |
KOLD-TY | Tucson, AZ |
KOLO | Reno, NV |
KTUU | Anchorage, AK |
WAVE | Louisville, KY |
WBTV | Charlotte, NC |
WCAX | Burlington, VT |
WCSC | Charleston, SC |
WCTV | Tallahassee, FL |
WILX | Lansing, MI |
WMC-TV | Memphis, TN |
WOWT | Omaha, NE |
WVLT | Knoxville, TN |
WALB | Albany, GA |
KPRY/KSFY | Sioux Falls, SD |
WWSB | Sarasota, FL |
WCJB | Gainesville, FL |
WTVM | Columbus, GA |
WTOC | Savannah, GA |
KLTV | Tyler, TX |
WNDU | South Bend, IN |
KKCO | Grand Junction, CO |
WFSB | Hartford-New Haven, CT |
WLOX | Biloxi-Gulfport, MS |
WDAM | Hattiesburg, MS |
WLBT | Jackson, MS |
WVUE | New Orleans, LA |
WAFB | Baton Rouge, LA |
WTOK | Meridian, MS |
KALB | Alexandria, LA |
KNOE | Monroe, LA |
KPLC | Lake Charles, LA |
KSLA | Shreveport, LA |
WKYT | Louisville, KY |
WWBT | Richmond, VA |
WMTV | Madison, WI |
KGMB | Honolulu, HI |
KHNL | Honolulu, HI |
WSAW-TV | Wausau, WI |
WEAU | Eau Claire, WI |
WOIO | Cleveland, OH |
KEYC | Mankato, MN |
WDTV | Bridgeport, WV |
International Broadcast Markets
Expand your Broadcast content search in Muck Rack by now accessing coverage from the UK, Australia, and Ireland!
NOTE: UK and Ireland do not have regions, as location data from TVEyes is country-wide.
UK (GB)
Station | Location |
U.K. Regional TV | Northern Ireland, U.K. |
U.K. Regional Radio | Northern Ireland, U.K. |
U.K. National | Northern Ireland, U.K. |
U.K. National Radio | Northern Ireland, U.K. |
Australia
Market | Region |
Queensland Regional | Australia |
Queensland Metro | Australia |
New South Wales Regional | Australia |
Western Regional | Australia |
New South Wales Metro | Australia |
Australian Capital Territory | Australia |
South Australia Regional | Australia |
Victoria Metro | Australia |
North Territory Metro | Australia |
Tasmania Regional | Australia |
Australia National | Australia |
Victoria Regional | Australia |
Northern Territory Regional | Australia |
South Australia Metro | Australia |
Western Metro | Australia |
CANADA (CAN)
• Quebec
• New Brunswick
• Ontario
• Manitoba
• Sasketchawan
• Alberta
• British Columbia
• Nunavut
• Northwest Territories
• Yukon
• Newfoundland and Labrador
• Prince Edward Island
• Nova Scotia
IRELAND (IE)
• Ireland
NOTE: If you’d like to see access to additional broadcast markets in the future, contact us to share which markets you're looking to see added.
Get Help
For additional help, contact support by choosing the chat icon in the bottom right-hand corner of the screen and selecting Messages > Send us a message.
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