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An Introduction to Broadcast on Muck Rack

An Introduction to Broadcast on Muck Rack

Seamlessly locate and showcase TV and radio clips by adding Broadcast to your account

Andrew Mercier avatar
Written by Andrew Mercier
Updated over a month ago

An Introduction to Broadcast on Muck Rack

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Adding Broadcast to your Muck Rack account enables seamless visibility to the TV and radio clips mentioning your brand, client, competitor - or virtually any other keyword you may be tracking.

We partner with the broadcast monitoring leader, TVEyes, to give you access to clips in their database directly within your Muck Rack account. You’ll be notified of relevant clips as news breaks in your email inbox through Alerts and you can also run searches for specific keywords mentioned in clips at any time.

Highlights the search results with the title of a clip circled in red and the Clip page shown to the right that would open if selected

With Broadcast, you can create shareable links to provide access to clips with others as well as save any clips to your Coverage Reports to better measure the impact of the attention garnered from each hit (like local and national audience data).

Do More with Broadcast Data

Want to do more with your Broadcast data? The Muck Rack API allows for programmatic access to article and broadcast data for off-platform use.

Organizations that create a Saved Search on Muck Rack can access the results of that search for use with their internal systems (e.g. Snowflake) or Business Intelligence tools (e.g. Power BI, Tableau).

The Muck Rack API is offered as an add-on for Premier customers. Learn more by contacting your Customer Success Manager today!


Broadcast Clips

Broadcast clips are short segments or excerpts from television or radio broadcasts shared and showcased within the platform's interface. These clips typically encapsulate key moments, news segments, interviews, or discussions aired on various broadcast media outlets. Muck Rack users can curate and share these clips.

Access to Broadcast Clips is a paid add-on feature; please contact your Customer Success Manager if you would like to upgrade your subscription.


Broadcast Metrics

National and Local Audience

When you search for Broadcast clips on Muck Rack, each clip will list audience metrics beneath the clip's air date:

Shows an example of a clip page with the 'Audience' metrics circled in red in the top left corner

Broadcast audience numbers come directly from our partner, TVEyes, and are provided by Nielsen.

  • The local audience number represents viewers in a specific market area

  • The national audience number reflects total viewers across the country

NOTE: National audience numbers may vary based on the network, time zone, and air time of the program. A national audience number indicates that the program airs in multiple markets, not that a specific broadcast was aired nationwide.


National and Local Ad Value

When you search for Broadcast clips on Muck Rack, clips will list advertising value equivalency (AVE) metrics beneath the clip's air date. This metric is provided by TVEyes.

Shows a clip page with the 'National Ad Value' and 'Local Ad Value' metrics circled in red next to 'Audience'

Ad value highlights the impact of earned media, where the cost is $0 but the value is still significant. Ad cost refers to the expense of running a 30-second spot in a specific market.

To calculate Broadcast AVE, audience metrics are combined with local broadcast TV pricing data, expressed as Cost Per Point (CPP). The formula for ad cost is:

Ad Cost = CPP * Share Points Earned

To determine ad value, a multiplier—based on customer or industry preferences—is applied, reflecting the perceived impact of the advertisement.


Available Broadcast Networks

Broadcast clips on Muck Rack are available from all markets in the United States due to our partnership with TVEyes. This includes major networks, national cable stations, and more than 1,600 stations.

Included with our partnership is access to 33 stations offered by Gray TV:

Station

Location

KGIN / KOLN

Lincoln/Grand Island, NE

KOLD-TY

Tucson, AZ

KOLO

Reno, NV

KTUU

Anchorage, AK

WAVE

Louisville, KY

WBTV

Charlotte, NC

WCAX

Burlington, VT

WCSC

Charleston, SC

WCTV

Tallahassee, FL

WILX

Lansing, MI

WMC-TV

Memphis, TN

WOWT

Omaha, NE

WVLT

Knoxville, TN

WALB

Albany, GA

KPRY/KSFY

Sioux Falls, SD

WWSB

Sarasota, FL

WCJB

Gainesville, FL

WTVM

Columbus, GA

WTOC

Savannah, GA

KLTV

Tyler, TX

WNDU

South Bend, IN

KKCO

Grand Junction, CO

WFSB

Hartford-New Haven, CT

WLOX

Biloxi-Gulfport, MS

WDAM

Hattiesburg, MS

WLBT

Jackson, MS

WVUE

New Orleans, LA

WAFB

Baton Rouge, LA

WTOK

Meridian, MS

KALB

Alexandria, LA

KNOE

Monroe, LA

KPLC

Lake Charles, LA

KSLA

Shreveport, LA

WKYT

Louisville, KY

WWBT

Richmond, VA

WMTV

Madison, WI

KGMB

Honolulu, HI

KHNL

Honolulu, HI

WSAW-TV

Wausau, WI

WEAU

Eau Claire, WI

WOIO

Cleveland, OH

KEYC

Mankato, MN

WDTV

Bridgeport, WV


International Broadcast Markets

Expand your Broadcast content search in Muck Rack by now accessing coverage from the UK, Australia, and Ireland!

NOTE: UK and Ireland do not have regions, as location data from TVEyes is country-wide.

UK (GB)

Station

Location

U.K. Regional TV

Northern Ireland, U.K.

U.K. Regional Radio

Northern Ireland, U.K.

U.K. National

Northern Ireland, U.K.

U.K. National Radio

Northern Ireland, U.K.

Australia

Market

Region

Queensland Regional

Australia

Queensland Metro

Australia

New South Wales Regional

Australia

Western Regional

Australia

New South Wales Metro

Australia

Australian Capital Territory

Australia

South Australia Regional

Australia

Victoria Metro

Australia

North Territory Metro

Australia

Tasmania Regional

Australia

Australia National

Australia

Victoria Regional

Australia

Northern Territory Regional

Australia

South Australia Metro

Australia

Western Metro

Australia

CANADA (CAN)

• Quebec

• New Brunswick

• Ontario

• Manitoba

• Sasketchawan

• Alberta

• British Columbia

• Nunavut

• Northwest Territories

• Yukon

• Newfoundland and Labrador

• Prince Edward Island

• Nova Scotia

IRELAND (IE)

• Ireland

NOTE: If you’d like to see access to additional broadcast markets in the future, contact us to share which markets you're looking to see added.


Get Help

For additional help, contact support by choosing the chat icon in the bottom right-hand corner of the screen and selecting Messages > Send us a message.


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