Questions to ask yourself before and after sending a Pitch

Here are a few questions that our team recommends you ask yourself before sending a Pitch:

1. Have I checked the Activity page in Muck Rack to understand recent interactions across the Media List I built for my outreach?
2. Am I the creator of this list or did someone else within my organization build it?
3. Are any of the reporters in my Media List already assigned to a colleague as the Relationship Owner?
4. Does my contact information for any of the reporters in my list differ from what Muck Rack has listed?
5. Have I personalized each email I am sending out through Muck Rack?

Here are a few questions that our team recommends you ask yourself immediately after sending a Pitch:

1. Did I send an email outside of Muck Rack?
2. If I sent the pitch through Muck Rack, have I reviewed the number of opens, clicks, etc. to improve my outreach the next time around?