Here are a few questions that our team recommends you ask yourself before sending a Pitch:

  1. Have I checked the Activity page in Muck Rack to understand recent interactions across the Media List I built for my outreach?

  2. Am I the creator of this list or did someone else within my organization build it?

  3. Are any of the reporters in my Media List already assigned to a colleague as the Relationship Owner?

  4. Does my contact information for any of the reporters in my list differ from what Muck Rack has listed?

  5. Have I personalized each email I am sending out through Muck Rack?

Here are a few questions that our team recommends you ask yourself immediately after sending a Pitch:

  1. Did I send an email outside of Muck Rack?

  2. If I sent the pitch through Muck Rack, have I reviewed the number of opens, clicks, etc. to improve my outreach the next time around?

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