Your Dashboard contains several widgets, which allow you to analyze, benchmark and compare coverage by providing the data and graphs most important to you. You can populate each widget with different data sources by selecting the Coverage Reports and Searches that are relevant to your Dashboard. Learn more about building a Dashboard and adding widgets here.

The widgets you can add to your Dashboards from the widget library are listed below, broken down by the category in which they appear. Select a category to be brought to its section:

Note: Learn how to edit, delete or export widgets in this article.

The total number of articles from your selected data sources, displayed in a table for comparison.

How many total articles was our organization, topic, brand, campaign, region, competitor or person mentioned in? How does this compare to other competitors, topics, brands, campaigns, regions or people?

The number of articles from your selected data sources by the date that the articles were published.

How many articles was our organization, topic, brand, campaign, region, competitor or person mentioned in over time? How does this compare to other competitors, topics, brands, campaigns, regions or people?

The number of articles grouped by a given custom metric, including campaign, category, media strategy, people mentioned, placement type, and products mentioned using a Coverage Report with custom columns enabled as the data source.

How many press hits are categorized by our organization’s Coverage Report(s) that contain custom column data? How can we report on our custom data to showcase our press hits?

The number of articles from each selected data source, displayed in a pie chart and as a percentage.

How does the volume and percentage of coverage compare by competitor, topic, brand, campaign, region or person?

The total number of articles from your selected data sources.

What is the total count of mentions we’ve received?

The journalists that appeared most frequently in your selected data sources.

Which journalists are covering our organization, topic, brand, campaign, competitor, region or person most frequently? Which journalists that aren’t covering us enough should we target?

Number of broadcast clips by location

Where are my clip mentions airing in the U.S.?

Number of broadcast clips by source, displayed in a table.

How many clips did this campaign or company receive versus another?

Number of broadcast clips by date aired.

How many clips did this campaign or company receive over time?

Most frequent broadcast stations from a single source or multiple sources.

Which stations are covering us or competitors most frequently?

Number of broadcast clips from a single source or multiple sources.

How much broadcast coverage did we receive?

U.S. map or world map displaying the number of articles by a media outlet with a given location.

Where in the country or the world are we getting the most earned media coverage?

The sum of unique devices visiting each publication’s domain in a month, divided by the number of total articles in the data sources, provided by SimilarWeb.

What is the average UVM (unique visitors per month) for the media outlets covering our organization, topic, brand, campaign, competitor, region or person?

The sum of unique devices visiting each publication’s domain in a month, divided by the number of total articles in each data source, provided by SimilarWeb. Displayed in a table for comparison.

What is the average UVM (unique visitors per month) for the media outlets covering our organization, topic, brand, campaign, competitor, region or person? How does this compare to other competitors, topics, brands, campaigns, regions or people?

Line graph displaying how the average of the sum of unique devices visiting each publication’s domain in a month, divided by the number of total articles in the data sources, changes over your selected time frame. Insights provided by SimilarWeb.

How does the average UVM of outlets we're securing placements in change over time?

The number of unique media outlets by date of articles published from your selected data sources.

How many unique media outlets was our organization, topic, brand, campaign, competitor, region or person mentioned in over time? How does this compare to other competitors, topics, brands, campaigns, regions or people?

The media outlets that appeared most frequently in your selected data sources.

Which media outlets are covering our organization, topic, brand, campaign, competitor, region or person most frequently? Which media outlets that aren’t covering us enough should we target?

Sum of the estimated monetary value of articles based on media outlet popularity

What is the monetary value of my earned media placements?

Sum of the estimated monetary value of articles based on media outlet popularity, displayed by date of articles published.

How does the estimated monetary value of my earned media placements change over time?

The sum of unique devices visiting each publication's domain in a month, provided by SimilarWeb, from the articles in your data sources. The UVM of each media outlet is counted only once, even if there is more than one link included from the same outlet (e.g. if there are two articles from Outlet A in a report, and Outlet A has 1M UVM, the 'Total UVM' will show 1M).

What is the combined UVM (unique visitors per month) for the media outlets covering our organization, topic, brand, campaign, competitor, region or person?

Line graph displaying how the sum of unique devices visiting each publication's domain in a month, provided by SimilarWeb, from the articles in your data sources changes over your selected time frame. The UVM of each media outlet is counted only once, even if there is more than one link included from the same outlet (e.g. if there are two articles from Outlet A in a report, and Outlet A has 1M UVM, the 'Total UVM' will show 1M).

How does the total UVM of outlets we're securing placements in change over time?

The sum of unique devices visiting each publication's domain in a month, provided by SimilarWeb, from the articles in your data sources. The UVM of each media outlet is counted only once, even if there is more than one link included from the same outlet (e.g. if there are two articles from Outlet A in a report, and Outlet A has 1M UVM, the 'Total UVM' will show 1M). Displayed in a table for comparison.

What is the combined UVM (unique visitors per month) for the media outlets covering our organization, topic, brand, campaign, competitor, region or person? How does this compare to other competitors, topics, brands, campaigns, regions or people?

Percentage displaying the total number of messages clicked divided by the total number of messages sent.

How many journalists are clicking on the links in my pitches?

Percentage displaying the number of messages clicked divided by the total number of messages sent, displayed by individual pitch.

How are journalists engaging with certain pitches compared to other pitches we’ve sent?

The sum of all messages sent.

How many pitches are we sending out over a certain time period?

The sum of all messages sent, displayed by individual pitches.

How many journalists are we contacting for each pitch?

The total number of messages opened divided by the total number of messages sent.

How many journalists are opening my pitches?

The number of messages opened divided by the total number of messages sent, displayed by individual pitch.

How many journalists are opening certain pitches compared to other pitches we’ve sent?

Total number of articles secured per pitch.

How many articles were a result of a given pitch? Which pitches resulted in the most articles? Which pitches resulted in the least articles?

Number of articles placed per pitch divided by the number of recipients included in the pitch.

Which pitch had the highest success rate in securing coverage, based on how many of the journalists we pitched?

The most frequently pitched journalists based on number of messages received.

Which journalists are we pitching the most?

The classification of the tone as positive, negative, neutral, or unknown, from the articles in your data sources.

What is the breakdown of tone (positive, negative, or neutral) of coverage for our organization, topic, brand, campaign, competitor, region or person?

Comparison of the classification of the tone as positive, negative, neutral, or unknown from the articles in your selected data sources, by source.

How does the tone (positive, negative, or neutral) of coverage compare by competitors, topics, brands, campaigns, regions or people?

The number of shares, comments, or likes on social media networks tracked by Muck Rack, divided by the number of articles in your selected data sources. This widget only supports Coverage Reports as a source.

What is the average social media engagement on articles that mention our organization, topic, brand, campaign, competitor, region or person?

The number of shares, comments, or likes on social media networks tracked by Muck Rack, divided by the number of articles in your selected data sources. This widget only supports Coverage Reports as a source. Displayed in a table for comparison.

What is the average social media engagement on articles that mention our organization, topic, brand, campaign, competitor, region or person? How does this compare to other competitors, topics, brands, campaigns, regions or people?

The number of times articles from your data sources were shared, commented on or liked on social media networks tracked by Muck Rack. This widget only supports Coverage Reports as a source. Displayed in a table for comparison.

What is the total social media engagement for articles that mention our organization, topic, brand, campaign, competitor, region or person? How does this compare to other competitors, topics, brands, campaigns, regions or people?

The number of times that your articles were shared, commented on or liked on social media networks tracked by Muck Rack, by the date that the articles were published. This widget only supports Coverage Reports as a source.

How is our coverage of our organization, topic, brand, campaign, competitor, region or person being shared on social media over time? How does this compare to other competitors, topics, brands, campaigns, regions or people?

The cumulative number of Twitter followers for the journalists who shared articles from your data sources on Twitter. This widget only supports Coverage Reports as a source.

What is the total social reach for coverage of our organization, topic, brand, campaign, competitor, region or person? What other impressions metrics can we use to measure and showcase the impact of our earned media?

The cumulative number of Twitter followers for the journalists who shared articles from your data sources on Twitter. This widget only supports Coverage Reports as a source. Displayed in a table for comparison.

What is the total social reach for coverage of our organization, topic, brand, campaign, competitor, region or person? How does this compare to other competitors, topics, brands, campaigns, regions or people? What other impressions metrics can we use to measure and showcase the impact of our earned media?

The cumulative number of Twitter followers for the journalists who shared articles from your data sources on Twitter, by the date that the articles were published. This widget only supports Coverage Reports as a source.

What is the total social reach for coverage of our organization, topic, brand, campaign, competitor, region or person being shared on social media over time? How does this compare to other competitors, topics, brands, campaigns, regions or people? What other impressions metrics can we use to measure and showcase the impact of our earned media?

The total number of journalists who have shared articles from your data sources on Twitter. This metric is used to provide insight into how many times a story has been amplified by the most credible, influential sources - journalists. This widget only supports Coverage Reports as a source.

How many journalists have shared coverage of our organization, topic, brand, campaign, competitor, region or person on Twitter?

The total number of journalists who have shared articles from your data sources on Twitter. This metric is used to provide insight into how many times a story has been amplified by the most credible, influential sources - journalists. This widget only supports Coverage Reports as a source. Displayed in a table for comparison.

How many journalists have shared coverage of our organization, topic, brand, campaign, competitor, region or person on Twitter? How does this compare to other competitors, topics, brands, campaigns, regions or people?

The total number of journalists who have shared articles from your data sources Twitter, by the date that the articles were published. This metric is used to provide insight into how many times a story has been amplified by the most credible, influential sources - journalists. This widget only supports Coverage Reports as a source. Displayed in a table for comparison.

How many journalists have shared coverage of our organization, topic, brand, campaign, competitor, region or person on Twitter over time? How does this compare to other competitors, topics, brands, campaigns, regions or people?

The number of times articles from your data sources were shared, commented on or liked on social media networks tracked by Muck Rack. This widget only supports Coverage Reports as a source.

How is our coverage of our organization, topic, brand, campaign, competitor, region or person being shared on social media?