Activity Reports enable you to quantify and understand the activity of your team in Muck Rack. In your Activity Report, you can view the cadence and frequency of activity in key areas of relationship management such as media outreach, media list maintenance, relationship owners, contact maintenance and more.

To view your Activity Report:

  1. Click Reporting

  2. Click Activity in the drop-down list

Navigating your Activity Report:

In your Activity Report, you will find a number of graphs and metrics analyzing your Muck Rack Activity. The content of each section will display:

Total Activity: the combined total of emails logged, pitches sent, notes logged, relationships added, custom contacts created, and contact preferences added to your Muck Rack account.

Activity over time: a line graph displaying your Total Activity over your selected date range.

Relationship Owners: the number of contacts each team member is assigned to be the Relationship Owner. You can click on team member's names to view the list of contacts they are currently assigned.

Notes over time: a line graph displaying the number of notes manually created in your Muck Rack account by team members.

Emails over time: the total number of emails sent via the Pitches tool in your Muck Rack account and/or the number of emails team members forwarded to PRM@MuckRack.com and matched with a profile on Muck Rack.

Media list maintenance: a line graph indicating how many contacts were added to your Media Lists over time and how many contacts were removed from your Media Lists over time.

Contact maintenance: a bar graph indicating how many times team members on your account added contact preferences, additional contact information or Custom Contacts.

You can click on any data points on the line graphs or bars in charts to view the list of corresponding Activities for that time on your Activity feed.

Filtering your Activity Report:

You can filter your Activity report by date range, Media List or team member:

To filter by date range, click the date field in the upper right of your report and choose your desired start and end date.

To filter by Media List, click Add filter in the upper left of your report and click Media List. This will update your report to only show Activity data from that Media List.

To filter by team member, click Add filter in the upper left of your report and click Team member. This will update your report to only show Activity data from that selected team member.

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