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Create an Outlet List

Compile lists of media outlets to better filter searches, create alerts, and power Coverage Reports and dashboard widgets

Andrew Mercier avatar
Written by Andrew Mercier
Updated over 2 months ago

Create an Outlet List

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Creating Outlet Lists in Muck Rack enables you to more seamlessly streamline the process of identifying relevant journalists, monitoring mentions, and reporting on the placements you've secured in the outlets you find most impactful.

Learn More in Muck Rack Academy

Learn more about how to leverage outlet lists in Muck Rack by taking our Search for Outlets course in Muck Rack Academy. We also recommend reviewing our best practice guide on How to Best Leverage Your Outlet Lists.


Create an Outlet List

Read the instructions below to learn how to create an outlet list from scratch. You can also explore our Outlet Rankings page, which allows you to create outlet lists based on top outlets in specific locations, industries, and more.

  1. Complete an Outlet Search.
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    Shows the keywords "sustainable fashion" in the search bar


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  2. From your search results, select the checkbox next to the outlet name(s) and then Add to Outlet List from the action bar that appears:
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    Highlights the checkboxes on the Media Outlets search results page with the 'Add to Outlet Lists' button highlighted and its dropdown menu expanded

  3. Select an Outlet List from the dropdown or enter a name to create a new one then select Create New.
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πŸ’‘ TIP: We recommend checking out our Rankings page to quickly gather a list of top outlets based on industry, market, and more.


Frequently Asked Questions (FAQs)

Question

Answer

I created a media list, and no contacts are showing. How do I fix this?

Try clearing your cache and cookies or try another browser to add those contacts.

If that doesn’t work, please reach out to our Support team via the chat widget in the bottom right of the page by selecting the widget, then selecting 'Send us a message.'

What is the maximum number of outlets that I can include in the Media Outlets filter?


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You can manually add 100 outlets to the Media Outlets filter (available in People and Article searches). However, if you Create an Outlet List, then apply it as a filter using the Media Outlet Lists filter, there is no limit to how many Outlets you can filter by.
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Shows the Advanced Search page with the 'Media Outlets' and 'Outlet Lists' filters highlighted

If you have more than 25 outlets to add to your Outlet List, we are happy to process that import on your behalf.

Feel free to send us any of your external outlet lists of at least 25 outlets or more via the support chat widget in the bottom right or in an email to support@muckrack.com.

Any outlets not currently listed will be researched and added to the main database according to our criteria before being added to your outlet list. Because of this, large outlet lists or those with many niche outlets will take longer to complete than shorter ones.

The internal research team will format and import your list(s) within 1 to 10 business days, depending on the amount of data.

I need to import a media list. How do I do that?

My media outlet isn't listed on Muck Rack. What do I do?

Muck Rack works hard to list publications from around the world, so we're happy to see if we can list yours.

Send us a link to the homepage of the outlet you would like us to add, including a list of full-time staff and contributors to the outlet whenever possible, and our Editorial team will review the outlet for inclusion.

Reach out to us via the support chat widget in the bottom right or in an email to support@muckrack.com.


Get Help

For additional help, contact support by choosing the chat icon in the bottom right-hand corner of the screen and selecting Messages > Send us a message.


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