Podcast Pages in Muck Rack enable you to research various insights on hundreds of thousands of podcasts around the world including (but not limited to):

  • Listenership size

  • Available contact information for podcasters and podcast producers

  • Apple chart positions

  • Listener review data

  • Affiliated network

  • Country

  • Language

  • Genre(s)


How to find Podcast Pages

Podcast Pages are located in the Media Outlets tab of Search, along with all other types of media in the database.

In the MEDIA OUTLET TYPES filter, select Podcast to narrow your search results to only Podcast Pages.

Once in a search, you can apply any filters as you would with other media types to view targeted results and enter keywords in the upper search bar.

Click on the name of any podcast from your results to view their Podcast Page with all of the data we have on them currently.


How to add podcasts to Outlet Lists

You can add podcasts to your new or existing Outlet Lists from:

Media Outlets tab in Search:

  1. Select the checkbox next to your desired podcast(s)

  2. Click Add to Outlet Lists in the upper right

  3. Select your desired list name or type a new list name to create a new list

From the Podcast Page:

  1. Click into the desired Podcast Page

  2. Click the desired list in the Media Outlet Lists box to add this podcast to that list


How to add podcasters and podcast producers to Media Lists

You can add podcasters and podcast producers to your new or existing Outlet Lists from:

People tab in Search:

  1. On the People tab in Search, select Podcast in the Media Types filter

  2. Select the checkbox next to your desired podcasters to add to a new or existing list

  3. Click Add to Media Lists in the upper right

  4. Select your desired list name or type a new list name to create a new list

From the Creator section of a Podcast Page:

  1. Click into the desired Podcast Page

  2. Click a name(s) listed in the Creators box to view the Journalist Page of that podcaster or producer

  3. In the podcaster's Journalist Page, click the desired list in the Media Lists box to add this podcast to that list


Where does podcast listenership data come from?

Muck Rack’s podcast listenership metrics come from a custom algorithm that harnesses a combination of metrics from Apple, Spotify and numerous smaller podcast platforms, as well as listener reviews and social media data from Twitter, YouTube, Facebook and Instagram. The result is an estimate of true podcast listenership.

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