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Open rates for Pitches sent to recipients using Mail Privacy Protection
Open rates for Pitches sent to recipients using Mail Privacy Protection

Learn how Apple privacy can impact opened rates in your Pitching

Vanessa Neurohr avatar
Written by Vanessa Neurohr
Updated over a week ago

Mail Privacy Protection prevents the ability to determine whether or when an email has been opened.

Pitch recipients who have Mail Privacy Protection enabled may have their emails 'automatically opened,' which will:

  • Inflate the Opened rates in your Pitches

  • Present an Open rate corresponding with an automatic Open

  • If multiple recipients in your Pitch use Mail Privacy Protection, all of these recipients will present the same Open date and time

Pitches sent to contacts who use Mail Privacy Protection will continue to be delivered. However, we will not have the ability to accurately determine the date and time of when Mail Privacy Protection contacts opened your Pitch email due to the feature.

Will I still be able to determine if Mail Privacy Protection users clicked the link(s) in my Pitch?

Yes - Clicked rates will still be reported for your Pitch recipients who use Apple Mail. Clicked rates will not be inflated or impacted by Mail Privacy Protectionusers that you send Pitches to.

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