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An Introduction to People Search on Muck Rack
An Introduction to People Search on Muck Rack
Use People Search to find the most relevant media contacts for your campaign.
Nick Lemen avatar
Written by Nick Lemen
Updated over a week ago

When you search for people, our system scans each journalist profile in our global database for mentions of the keywords you’ve entered, whether it’s located in their bio, the titles of their recent articles, or recent tweets they’ve published.

Watch the video below to learn more about Searching for People on Muck Rack:

Take our Academy Course on People Search:

An Overview of People Search

Below you can see the search results for “Artificial Intelligence”. Notice that the keyword has been highlighted within each profile entry that appears in the results, giving you a better idea as to why the results are relevant to your query.

Refining your search results

You can further refine your search by utilizing the filters on the left hand side of the search results page.

Terms must appear in

Enables you to choose where your keywords appear, whether it be in the journalist’s bio, tweets, or bylined articles.

Media Outlets

Provides a way to limit your results to journalists who write for specific outlets.


Limits results to include journalists from specified countries, states, or cities.


Filters results to include only those written in the specified language.

Another way to refine your results is to alter your search, which can be done directly from the search bar at the top of the page. Notice here that the results now reflect journalists who have mentioned both Artificial Intelligence and Healthcare in their work:

What to do with your People Search Results

You can use results from a People Search to create media lists with the most relevant journalists for any given campaign you're working on, or topic that you're searching for.

Easily configure alerts to monitor the activity of contacts that result from any search, or belong to any media list, and be notified when they have published a new article or post on social media.

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