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People Search

Use People Search to find the most relevant media contacts for your campaign.

Nick Lemen avatar
Written by Nick Lemen
Updated over 2 months ago

People Search

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People Search allows you to discover and connect with relevant people in the media and communications industry, making building relationships, collaborating on stories, or pitching ideas easier.

Learn More in Muck Rack Academy

Learn more about how to leverage People Search, including what to do with your People Search results, in our Search for People course.


How to Search for People

Watch the video below or keep reading to learn how to Search for People on Muck Rack:

  1. Select the People tab from the search tool.


  2. Enter keywords related to the people you wish to find (e.g., "artificial intelligence" or "AI"). Press Enter or select the Search icon.

  3. Browse through the search results to find relevant individuals. Select a journalist's name to view more information via a quick view panel, or navigate to their full profile by selecting the View Full Profile button at the bottom.

    Shows a journalist name being selected and a quick view panel opening on the right-hand side


    Shows a close up of the 'View Full Profile' button on the bottom of the Quick View Panel

NOTE: You can get additional tips on improving your search by selecting the Search Help guide on the far right of the Search tab.

People Search Filters

Filter

Function

Verification

Display only Muck Rack-verified journalists.

Must Appear In

Allows you to specify where your search terms must appear within the results.” And then “when using this filter the search results will only display journalists who have mentioned or written about the specified terms in the selected sections.

Bios and Titles

By enabling this filter, the search results will only include journalists who have written blogs or articles with the specified terms in their titles. This filter allows users to target journalists who have created content specifically related to the keywords or topics of interest.

Beats

Filter journalists based on the specific topics or industries they cover.

Outlet Type

Filter journalists based on the type of media outlet they work for (e.g., newspaper, magazine, online publication).

Location

Narrow down results by specifying a particular geographic area.

Date Range

Allows you to specify a specific timeframe you want to search for articles or media coverage.

Scope

Allows you to narrow down your search results by specifying specific areas or scopes of expertise.

Media Lists

Enables you to search for journalists based on specific curated lists or groups.


Get Help

For additional help, contact support by choosing the chat icon in the bottom right-hand corner of the screen and selecting Messages > Send us a message.


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