At Muck Rack, we recognize the value in how Google Analytics (GA) provides a measurable way to demonstrate the impact of your work. The GA Integration provides a means of cleanly tying the data that proves ROI to your outreach efforts through three new Dashboard widgets.

Note: At this time, the GA Integration is available only to brand customers.


Check out the video below to learn how to configure the Google Analytics Integration:

Setting up the Google Analytics Integration

  1. Log into Muck Rack.

  2. In the upper right, select your profile image.

  3. Select Organization settings from the dropdown menu.

  4. Under Integrations select the option to add an account.

  5. Click Connect new account.

  6. Connect your email account when prompted.

  7. Configure your GA account by adding the account, property, and view.


New Google Analytics Dashboard Widgets

The GA Integration introduces three new widgets to Muck Rack Dashboards:

Articles by total traffic over time

The number of articles by date published, plotted against traffic to the customer’s website, showing a correlation between specific placements and website traffic.

Articles by earned traffic over time

Referral traffic to the customer’s website that originated from articles, based on backlink matches, plotted against the number of articles generating the traffic. This widget shows a clear connection between specific articles and the resulting traffic.

Top Outlets by Traffic

The outlets driving the most referral traffic to the customer’s website, based strictly on outlet domains contained in the linked data source.


Configure Google Analytics Dashboard Widgets

  1. Log into Muck Rack.

  2. Select the Dashboards dropdown in the upper navigation bar.

  3. Select a Dashboard you want to add widgets to.

  4. Once you’ve select one of the three GA widgets, you can choose to Add Google Analytics Data at the bottom of the page.

  5. Select which Google Analytics account you want to pull in.

  6. Select which metrics you want to pull in.

  7. Press Save on the settings page.

  8. Save the widget in the upper right once completed.


Frequently Asked Questions

What security permissions am I granting Muck Rack when configuring the GA integration?

The Google Analytics integration uses a read-only API to view data—by authenticating your Google Analytics account you give Muck Rack permission to access the data available to you in Google Analytics and to pull in data from the specific account, property, and view you select in Muck Rack. Muck Rack does not have any permissions to edit any data in your Google Analytics instance.

How many GA accounts can I integrate with Muck Rack?

To better understand how customers are integrating multiple Google Analytics accounts, and to ensure the reliability of the feature, we’re first launching with the capability to add up to 3 Google Analytics’ accounts. We will continuously monitor and track feedback to see if there’s a need to increase this in the future.

Can I connect my Google Analytics 4 account?

At this time we support Google Analytics 3 (Universal Analytics) integrations, however, we are actively working to make Google Analytics 4 integrations available in future updates.

What does Account, Property, and View mean when I am connecting my Google Account?

Account: An Analytics account is a way to name and organize how you track one or more properties (e.g. websites, mobile apps, point-of-sale devices) using Analytics. Each Analytics user has access to at least one account, either one they created themselves, or one that they were given access to by someone else. In each Analytics account, at least one property (such as a website) is being tracked.

Property: A website, mobile application, blog, etc., that is associated with a unique tracking ID. A Google Analytics account can contain one or more properties.

View: A view is a set of specifications for tracking traffic on a single domain. For example, if you were setting up views to track "example.com," you might want: One view for traffic to store.example.com, one view for U.S. visitors, and one view whose reports can be viewed only by certain people.

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