Dashboards

Dashboards on Muck Rack enable you to view data and graphs from Saved Searches, Pitches, and Coverage Reports in one central view. See how your coverage changes in real-time in your organization’s live Dashboard to gain a comprehensive and up-to-date understanding of your press hits.

Learn More in Muck Rack Academy

You can learn all about Dashboards by taking the Dashboards course on the Muck Rack Academy.

Create a New Custom Dashboard

From the navigation bar, select Reporting > Dashboards.
Select the Create New button in the top right corner, then select Create custom.
Select your desired widgets from the Widget Library, then select the Add widgets to Dashboard button at the bottom.
Give your Dashboard a name, select sharing settings (with your organization or only you), then choose Save.
For each widget, select the + Add data button and choose your data sources (Saved Search, New Search, or Coverage Report) then select Save.

TIP: Once you add data sources to a widget, you can populate multiple widgets with the same data sources by selecting Add now link in the Populate more widgets pop-up that appears in the bottom right-hand corner.

You can further streamline your workflow by starting with a widget that includes colored visualizations (such as a line graph or pie chart). This allows you to assign colors to each of your data sources, as shown here:

Doing this first means the same colors will be assigned to those data sources when you use the Populate more widgets option.

NOTE. You can add up to 18 widgets to any of your Dashboards.

Create a New Dashboard from a Template

You can now use a Dashboard template to populate a set of widgets to get you started. Follow the steps or watch the video below to learn about creating a dashboard from a template.

From the navigation bar, select Reporting > Dashboards.
Select the Create New button in the top right corner, then select Create from template.
Select the Use template button for the template you'd like to use.
Name your Dashboard, choose your Shared with settings, and select Save.
For each widget, select the + Add data button and choose your data sources (Saved Search, New Search, or Coverage Report) then select Save.

TIP: Once you add data sources to a widget, you can populate multiple widgets with the same data sources by selecting Add now link in the Populate more widgets pop-up that appears in the bottom right-hand corner.

You can further streamline your workflow by starting with a widget that includes colored visualizations (such as a line graph or pie chart). This allows you to assign colors to each of your data sources.

Doing this first means the same colors will be assigned to those data sources when you use the Populate more widgets option.

Dashboard Widgets

Add A Widget

From a new Dashboard, select Pick your own widgets button. From an existing Dashboard, select the Add widget button.
Select your desired widget to add from the widget library then select the Add widget(s) to dashboard button at the bottom.
Choose your data source. This is the search or report from which information will be displayed. You can choose Saved Search, New Search, or Coverage Report.

NOTE: Coverage Reports added to Dashboards will update over time as the data updates in real-time.
Select your desired item from the drop-down if adding an existing Saved Search or Coverage Report. If you add a New Search, fill out your desired fields in the search panel that appears to the right.
Select the Save button.

Edit and Delete Widgets

Select the dots in the upper right of your Widget to edit, delete, or export your widgets.

Run a Time Comparison in a Widget

Easily compare key metrics in your Dashboards across previous periods such as month-over-month, year-over-year, quarter-to-quarter, or custom date ranges, to better understand how your coverage evolves over time.

Navigate to the Configure Widget panel either when creating a new Dashboard or editing existing widgets in an existing Dashboard.
Add a single data source to a compatible widget (see widgets marked with an asterisk in the Widget List below).
Select the Compare one data source over time option.
Select Save.
Scroll to your new widget and select the comparison time period to open a date picker.
Select a date range and then select Apply to update your widget.

NOTE: When loading your Dashboard after adding a widget with the time comparison option selected, the new widget will default to the date range of your Dashboard.

E.g. If your Dashboard is set to Last Week, your time comparison widget will show your data source compared over the previous week.

The date range available is based on how many days have passed in the filtered timeframe selected.

E.g. If "This week" is selected and it is the middle of the week, you will only be given the option to select a comparison range equal to the number of days that have already passed in the current week.

Widget List

Your Dashboard contains several widgets that allow you to analyze, benchmark, and compare coverage by providing the data and graphs most important to you. You can populate each widget with different data sources by selecting the relevant Coverage Reports, Searches, or Pitches on your Dashboard.

The widgets you can add to your Dashboards from the widget library are listed below, broken down by the category in which they appear. Select a category to be brought to its section. Use the guide below to learn more about the available widgets.

NOTE: Unless noted otherwise, all widgets support up to 10 data sources.

Article Widgets

Widget	Description
Share of Voice UVM	The number of articles from each selected data source is displayed in a pie chart and as a percentage using UVM. Accepted sources: Saved Searches, new searches, Coverage Reports
Share of Voice by Total Placements	This widget compares the Total Placements (articles and broadcast clips combined) between data sources displayed in a pie chart, allowing you to view a holistic comparison of your total coverage. Accepted sources: Saved Searches, new searches, Coverage Reports
Article comparison	The total number of articles from your selected data sources displayed in a table for comparison. Accepted sources: Saved Searches, new searches, Coverage Reports
Articles over time*	The number of articles from your selected data sources by the date that the articles were published. Accepted sources: Saved Searches, new searches, Coverage Reports 📌 Compatible with Time Comparisons
Custom article data	The number of articles grouped by a given custom metric, including campaign, category, media strategy, people mentioned, placement type, and products mentioned using a Coverage Report with custom columns enabled as the data source. Accepted sources: Coverage Reports NOTE: You may only select 1 data source for this widget.
Share of Voice	The number of articles from each selected data source is displayed in a pie chart and as a percentage. Accepted sources: Saved Searches, new searches, Coverage Reports
Share of Voice Over Time	The percentage of articles from each selected data source over a given time period is displayed in a bar graph. Accepted sources: Saved Searches, new searches, Coverage Reports
Total Articles*	The total number of articles from your selected data sources. Accepted sources: Saved Searches, new searches, Coverage Reports 📌 Compatible with Time Comparisons
Word Cloud	The relative prominence of key terms from selected sources (Coverage Reports or Search), displayed as a word cloud. Words are larger when they are used more often than average and smaller when their usage approaches the typical number of times they are used in natural language. Accepted sources: Saved searches, new searches, or Coverage Reports that include print or online articles. NOTE: You may only select 1 data source for this widget.

Author Widgets

Widget	Description
Most frequent authors	The journalists that appeared most frequently in your selected data sources. Accepted sources: Saved Searches, new searches, Coverage Reports

Broadcast Clip Widgets

Widget	Description
Broadcast clips by location (U.S.)	Number of broadcast clips by location Accepted sources: Saved Searches, new searches, Coverage Reports NOTE: You may only select 1 data source for this widget.
Broadcast clips comparison	Number of broadcast clips by source, displayed in a table. Accepted sources: Saved Searches, new searches, Coverage Reports
Broadcast clips over time*	Number of broadcast clips by date aired. Accepted sources: Saved Searches, new searches, Coverage Reports 📌 Compatible with Time Comparisons
Broadcast AVE over time	Total Broadcast ad value (national and local combined) by date aired. Accepted sources: Saved Searches, new searches, Coverage Reports
Most frequent broadcast stations	Most frequent broadcast stations from a single source or multiple sources. Accepted sources: Saved Searches, new searches, Coverage Reports
Local Broadcast AVE	Local AVE of all broadcast clips in a given Search or Coverage Report. Accepted sources: Saved Searches, new searches, Coverage Reports
National Broadcast AVE	National AVE of all broadcast clips in a given Search or Coverage Report. Accepted sources: Saved Searches, new searches, Coverage Reports
Total Broadcast AVE	Total AVE (national and local combined) for the broadcast clips in a given Search or Coverage Report. Accepted sources: Saved Searches, new searches, Coverage Reports
Local Broadcast Audience	Total Local Audience of all broadcast clips in a given Search or Coverage Report. Accepted sources: Saved Searches, new searches, Coverage Reports
National Broadcast Audience	National Audience of all broadcast clips in a given Search or Coverage Report. Accepted sources: Saved Searches, new searches, Coverage Reports
Total Audience Over Time	Total Broadcast Audience (national and local combined) by date aired. Accepted sources: Saved Searches, new searches, Coverage Reports
Total Broadcast Audience	Total Broadcast Audience (national and local combined) for the broadcast clips in a given Search or Coverage Report. Accepted sources: Saved Searches, new searches, Coverage Reports
Total Broadcast Clips	Number of broadcast clips from a single source or multiple sources. Accepted sources: Saved Searches, new searches, Coverage Reports

Location Widgets

Widget	Description
Articles by Location (U.S. or World)	U.S. map or world map displaying the number of articles by a media outlet with a given location. Accepted sources: Saved Searches, new searches, Coverage Reports NOTE: You may only select 1 data source for this widget.

Media Outlet Widgets

Widget	Description
Average UVM	The sum of unique devices visiting each publication’s domain in a month is divided by the number of total articles in the data sources provided by SimilarWeb. Accepted sources: Saved Searches, new searches, Coverage Reports
Average UVM comparison	The sum of unique devices visiting each publication’s domain in a month is divided by the number of total articles in each data source provided by SimilarWeb. Displayed in a table for comparison. Accepted sources: Saved Searches, new searches, Coverage Reports
Average UVM Over Time	Line graph displaying how the average of the sum of unique devices visiting each publication’s domain in a month, divided by the number of total articles in the data sources, changes over your selected time frame—insights provided by SimilarWeb. Accepted sources: Saved Searches, new searches, Coverage Reports
Media outlets over time	The number of unique media outlets by date of articles published from your selected data sources. Accepted sources: Saved Searches, new searches, Coverage Reports
Most frequent media outlets	The media outlets that appeared most frequently in your selected data sources. Accepted sources: Saved Searches, new searches, Coverage Reports
Total AVE (articles)*	The sum of the estimated monetary value of articles based on media outlet popularity. When using this widget, using a Saved Search as the data source will only result in data for digital articles. Choose a Coverage Report as your data source to include both print and digital. 📌 Compatible with Time Comparisons
Total AVE (articles + broadcast)	Total AVE (national, local, print, and digital combined) of a given Coverage Report displayed by date published or broadcasted. Accepted Sources: Coverage Reports
Total AVE over time (articles)*	Sum of the estimated monetary value of articles based on media outlet popularity, displayed by date of articles published. When using this widget, using a Saved Search as the data source will only result in data for digital articles. Choose a Coverage Report as your data source to include both print and digital. 📌 Compatible with Time Comparisons
Total AVE over time (articles + broadcast)	Sum of estimated monetary value of articles and broadcast clips based on media outlet popularity, displayed by date of articles published. Accepted Sources: Coverage Reports
Total UVM*	The sum of unique devices visiting this publication's domain in a month. The Total UVM is the UVM of each media outlet in the current view, added up per media outlet article. If there is more than one link included from the same outlet, this will be counted into the total UVM. Accepted sources: Saved Searches, new searches, Coverage Reports. 📌 Compatible with Time Comparisons
Total UVM Over Time*	Line graph displaying the sum of unique devices visiting this publication's domain in a month. The Total UVM is the UVM of each media outlet in the current view, added up per media outlet article. If there is more than one link included from the same outlet, this will be counted into the total UVM. Accepted sources: Saved Searches, new searches, Coverage Reports. 📌 Compatible with Time Comparisons
UVM comparison	The sum of unique devices visiting each publication's domain in a month, provided by SimilarWeb, from the articles in your data sources. The UVM of each media outlet is counted only once, even if there is more than one link included from the same outlet (e.g., if there are two articles from Outlet A in a report, and Outlet A has 1M UVM, the 'Total UVM' will show 1M). Displayed in a table for comparison. Accepted sources: Saved Searches, new searches, Coverage Reports

Pitch Widgets

Widget	Description
Click Rate	Percentage displaying the total number of messages clicked divided by the total number of messages sent. Accepted sources: Pitches
Click Rate Comparison	Percentage displaying the number of messages clicked divided by the total number of messages sent, displayed by individual pitch. Accepted sources: Pitches
Message Volume	The sum of all messages sent. Accepted sources: Pitches
Message Volume Comparison	The sum of all messages sent, displayed by individual pitches. Accepted sources: Pitches
Open Rate	The total number of messages opened is divided by the total number of messages sent. Accepted sources: Pitches
Open Rate Comparison	The number of messages opened is divided by the total number of messages sent, displayed by individual pitch. Accepted sources: Pitches
Pitch Placement	A total number of articles secured per pitch. Accepted sources: Pitches
Pitch placement conversion	Number of articles placed per pitch is divided by the number of recipients included in the pitch. Accepted sources: Pitches
Top Journalists Pitched	The most frequently pitched journalists based on a number of messages received. Accepted sources: Pitches

Sentiment Widgets

Widget	Description
Sentiment	The classification of the tone as positive, negative, neutral, or unknown from the articles in your data sources. Accepted sources: Saved Searches, new searches, Coverage Reports
Sentiment comparison	Comparison of the classification of the tone as positive, negative, neutral, or unknown from the articles in your selected data sources by source. Accepted sources: Saved Searches, new searches, Coverage Reports

Social Engagement Widgets

Widget	Description
Average engagement	The number of shares, comments, or likes on social media networks tracked by Muck Rack, is divided by the number of articles in your selected data sources. Accepted sources: Coverage Reports
Average engagement comparison	The number of shares, comments, or likes on social media networks tracked by Muck Rack, is divided by the number of articles in your selected data sources. Displayed in a table for comparison. Accepted sources: Coverage Reports
Engagement comparison	The number of times articles from your data sources were shared, commented on, or liked on social media networks tracked by Muck Rack. Displayed in a table for comparison. Accepted sources: Coverage Reports
Engagement over time	The number of times your articles were shared, commented on, or liked on social media networks tracked by Muck Rack, by the date the articles were published. Accepted sources: Coverage Reports
Journalist Reach	The cumulative number of X (Twitter) followers for the journalists who shared articles from your data sources on X (Twitter). Accepted sources: Coverage Reports
Journalist reach comparison	The cumulative number of X (Twitter) followers for the journalists who shared articles from your data sources on X (Twitter). Displayed in a table for comparison. Accepted sources: Coverage Reports
Journalist reach over time	The cumulative number of X (Twitter) followers for the journalists who shared articles from your data sources on X (Twitter) by the date that the articles were published. Accepted sources: Coverage Reports
Journalist Shares	The total number of journalists who have shared articles from your data sources on X (Twitter). This metric provides insight into how many times a story has been amplified by the most credible, influential sources - journalists. Accepted sources: Coverage Reports
Journalist shares comparison	The total number of journalists who have shared articles from your data sources on X (Twitter). This metric provides insight into how many times a story has been amplified by the most credible, influential sources - journalists. Displayed in a table for comparison. Accepted sources: Coverage Reports
Journalist shares over time	The total number of journalists who have shared articles from your data sources on X (Twitter), by the date that the articles were published. This metric provides insight into how many times a story has been amplified by the most credible, influential sources - journalists. Displayed in a table for comparison. Accepted sources: Coverage Reports
Total engagement	The number of times articles from your data sources were shared, commented on or liked on social media networks tracked by Muck Rack. Accepted sources: Coverage Reports

Total Placements Widgets

Widget	Description
Total Placements	Number of articles and broadcast clips from a single source or multiple sources. Accepted sources: Saved Searches, new searches, Coverage Reports
Total Placements by Source	Total Placements (print, digital, and broadcast combined) for each added data source. Accepted sources: Saved Searches, new searches, Coverage Reports
Total Placements over time	Number of articles and broadcast clips by date published. Accepted sources: Saved Searches, new searches, Coverage Reports

Topics Widgets

Widget	Description
Top Topics	This widget surfaces the top 10 topics for a set of coverage and the number of articles for each, sorted by the topics with the most coverage. NOTE: When using a single data source, topic links can be selected to view the article data. However, if multiple data sources are used for this widget, then topics will not link out. Recommended Use: Use this widget when you want to show the top topics for a set of coverage to surface to stakeholders so they can understand how they're being covered and potentially use it to guide strategic decisions. Accepted sources: Saved Searches, new searches, Coverage Reports
Topics Breakdown	This widget is a pie chart that defaults to showing the breakdown of all topics for the coverage based on the number of articles where that topic is mentioned. The chart defaults to the most general topics. Clicking into each general topic (e.g. one pie slice represents *Health) will automatically reload the pie chart and show the breakdown of subtopics within that topic (e.g. one pie slice for Healthcare* and one for *Medical Profession). You can select wedges to see articles attached to that specific topic or subtopic. Recommended Use:* Use this widget when you want to visually see a clear breakdown of which topics and subtopics are most prominent and when you want to dig into a topic quickly and easily to see the coverage associated with it. Accepted sources: Saved Searches, new searches, Coverage Reports
Topics Treemap	This widget provides a visualization of the most prevalent topics that make up a user’s coverage. The treemap shows the most prevalent topics by relative size, and allows users to rollover the topics to see the total article count. Rolling over topics also showcases how many ‘levels’ deep for a given subtopic. Color is used to group topics that are related to one another. Recommended Use: Use this widget when you want to view or show the top topics (beyond the top 10) and discover surprising topics that may be gaining traction in your coverage. Accepted sources: Saved Searches, new searches, Coverage Reports
Topics Over Time	This widget surfaces the top 5 topics for a set of coverage and provides a graph that shows how each one increases or decreases over a given time period. NOTE: The widget defaults to the top 5 topics, but allows users to edit the widget to specifically analyze the topics most relevant to them. Recommended Use: Use this widget when you want to report on whether coverage within specific topics is increasing or decreasing over a specific time period and which topics are most prevalent. Accepted sources: Saved Searches, new searches, Coverage Reports
Trends in Topics	This widget shows the top 10 topics in a table view and the number of articles for each topic as well as how the volume compares to a previous time period. Selecting the Comparison column will allow you to sort your topics by those trending the most, whether up or down. Recommended Use: Use this widget when you want to quickly see which topics are trending most and in what direction, or when you want to provide an easy-to-understand visual that shows how you are driving coverage up or down in a particular area. Accepted sources: Saved Searches, new searches, Coverage Reports

Google Analytics Widgets

Widget	Description
Articles by total traffic over time	The number of articles by date published, plotted against traffic to the customer’s website, showing a correlation between specific placements and website traffic. Accepted sources: Saved Searches, new searches, Coverage Reports
Articles by earned traffic over time	Referral traffic to the customer’s website that originated from articles, based on backlink matches, plotted against the number of articles generating the traffic. This widget shows a clear connection between specific articles and the resulting traffic. Accepted sources: Saved Searches, new searches, Coverage Reports
Top Outlets by Traffic	The outlets driving the most referral traffic to the customer’s website, based strictly on outlet domains contained in the linked data source. Accepted sources: Saved Searches, new searches, Coverage Reports

* Indicates that this widget is compatible with Time Comparisons.

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