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Trend Reports

Create, filter, and edit a trend report in Muck Rack

Nick Lemen avatar
Written by Nick Lemen
Updated over a month ago

Trend Reports

Trends on Muck Rack instantly analyzes and compares articles published about companies, campaigns, or keywords to show how news is trending. Search for two or more topics, and Muck Rack instantly combs through millions of articles to bring you insights like the number of articles published over time, top media outlets and journalists, share-of-voice, and Key Message pull-through.

Watch the video below to learn more about Trend Reports.

Learn More in Muck Rack Academy

You can learn all about sending Pitches in Muck Rack by taking the Trend Report course in Muck Rack Academy.


Create A Trend Report

  1. From the main navigation bar, select Reporting > Trends.


  2. Enter Terms or select Saved Searches to include in your report.


  3. Select the Generate button.

  4. Review your results.


Edit A Trend Report

  1. From the main navigation bar, select Reporting > Trends.

  2. Select the desired Trend Report and add a new Term or Search, then select Generate.


  3. Select Save Trend Report to save your changes.

NOTE: Saved Reports can be found in Reporting > Trends after scrolling past featured reports.


Filter a Trend Report

  1. Run an article search with your keywords and add any filters you have in mind on the left-hand side


    NOTE: Date filters applied to Saved Searches will be overridden by the date range applied to your Trend report.

  2. Select Save Search

  3. Return to your Trend report by selecting Reporting > Trends, then selecting the report under the Saved Trend Reports section at the bottom.


  4. select Add Saved Search, then select Generate.

  5. Select Save Trend Report to save your changes.


Trend Report Data

Muck Rack offers various data points and metrics to make it easy to quantify your PR campaigns. Learn more about the data available in Trend Reports below.

Metric

Description

Articles Over Time

The number of articles (by published date) that include the specified terms.

Total Articles

The total number of articles published that include the specified terms.

Top Authors

The number of articles published by a person.

An author that has published the most articles appears first in the list.

Top Outlets

The number of articles published by a publication.

A media outlet that has published the most articles appears first in the list.

Share of Voice

The number of articles from each specified term is displayed in a pie chart and as a percentage.

Unique Outlets

The number of distinct media sources (such as newspapers, websites, blogs, or TV channels) that have covered the specified term.

Each outlet is only counted once, regardless of how many times it publishes articles or reports on the topic.


Frequently Asked Questions (FAQs)

Question

Answer

How are Top Authors and Top Outlets determined?

Top Authors and Top Media Outlets are calculated by the number of articles published by a person or publication.

An author or media outlet that has published the most articles appears first in the list.

Can I export a Trend Report?

You cannot export the Trend Report as a whole, however, you can export the following select widgets:

  • Articles Over Time

  • Total Articles

  • Share of Voice

To do this, select the Export button in the top right of the widget, then select the format you'd like for your export.



Get Help

For additional help, contact support by choosing the chat icon in the bottom right-hand corner of the screen and selecting Messages > Send us a message.


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