Skip to main content
Broadcast Clips

Learn how to navigate and engage with broadcast clips in Muck Rack

Samantha O'Neil avatar
Written by Samantha O'Neil
Updated today

Broadcast Clips

Broadcast clips are short segments or excerpts from television or radio broadcasts shared and showcased within the platform's interface. These clips typically encapsulate key moments, news segments, interviews, or discussions aired on various broadcast media outlets. Muck Rack users can curate and share these clips.

Access to Broadcast Clips is a paid add-on feature. To add Broadcast to your Muck Rack subscription, please reach out to your Customer Success Manager.


Find Broadcast Clips

The Broadcast Search feature enables you to search for broadcast content, including television and radio. You can search by date range, locations, networks, programs, and more to discover relevant broadcast content and gain insights into media appearances, interviews, or news coverage.

  1. Go to the search bar in the Broadcast tab.

    Screenshot of the Muck Rack home page with the Broadcast tab selected.


  2. Enter your keywords and select any filters you would like to include, then select the Search button.

  3. Scroll to review and refine your results.

NOTE: Still can't find a clip? It could be because:

  • The clip was aired in a broadcast market that is not available in Muck Rack

  • Closed-caption text was incorrectly parsed or omitted a portion of the broadcast segment

  • There was an outage in the broadcast stream for a market or location

If you’d like help confirming if a clip is available in Muck Rack, contact us and our team will help find the clip or determine if it is not available.


Search Surrounding Clips

When inside a clip, you can access the Search Surrounding Clips feature to explore related or contextually relevant broadcast clips based on a specific clip you have already found or are viewing.



Save and Share Broadcast Clips

Shareable links are generated from Muck Rack’s Clip Viewer, allowing you to easily share a clip with others even if they do not have access to Muck Rack.

  1. Select Play to view the Broadcast clip.


  2. Choose the Start and End time.


  3. Select the Save Clip button.


  4. Go to Monitoring > Saved Broadcast Clips.


  5. Choose the clip, and select Copy Link in the top-right corner.


Add Clips to A Coverage Report

Once you find an ideal Broadcast Clip, add it to any Coverage Report either from your search results or your Saved Broadcast Clips page.

Add Clips From Your Search Results

  1. From your Broadcast Search results, select the clips you'd like to add to a Coverage Report using the checkboxes.


  2. Select Add to Coverage Report from the Action bar, then select the report you'd like to add the clips to.


    NOTE: If you need to create a new report, enter a name in the search bar, then select Create New.


Add Clips From Your Saved Broadcast Clips

If you'd like to ensure that the video and transcript for broadcast clips are retained, you will need to add clips from your Saved Broadcast Clips to a Coverage Report.

  1. Go to Reporting > Saved Broadcast Clips.


  2. Select a clip, then select Add to Coverage Reports at the top of the page.


  3. Select the report you'd like to add the clips to. If you need to create a new report, enter a name in the search bar, then select Create New.


Clip Availability

By default, broadcast clips that are not saved to your Saved Broadcast Clips will expire according to the information in the chart below:

In
Search

In
Coverage Reports

In
Newsletters

In
Saved Clips

Audio

Expires after 30 days

Expires after 30 days

Expires after 30 days

Never expires

Video

Expires after 30 days

Expires after 30 days

Expires after 30 days

Never expires

Transcript

Expires after 90 days

Never expires

Never expires

Never expires

Saving a broadcast clip on your account ensures continued access to a clip's video, audio, and transcript. Clips are saved to the cloud so anyone can view them via the Saved Broadcast Clip's URL.

NOTE: If you add Broadcast clips to your Coverage Report without saving them, the clip retains only the transcript and clip data after 90 days. All other unsaved clips retain the video and audio 30 days from airing and the transcript 90 days from airing.

⚠️ IMPORTANT: Saved Broadcast Clips are meant for Internal Use Only. All content is copyrighted by its respective owners.


Broadcast Metrics

National and Local Audience

When you search for Broadcast clips on Muck Rack, each clip will list audience metrics beneath the clip's air date:

Broadcast audience numbers come directly from our partner, TVEyes, and are provided by Nielsen.

  • The local audience number represents viewers in a specific market area

  • The national audience number reflects total viewers across the country

NOTE: National audience numbers may vary based on the network, time zone, and air time of the program. A national audience number indicates that the program airs in multiple markets, not that a specific broadcast was aired nationwide.


National and Local Ad Value

When you search for Broadcast clips on Muck Rack, clips will list advertising value equivalency (AVE) metrics beneath the clip's air date. This metric is provided by TVEyes.

Ad value highlights the impact of earned media, where the cost is $0 but the value is still significant. Ad cost refers to the expense of running a 30-second spot in a specific market.

To calculate Broadcast AVE, audience metrics are combined with local broadcast TV pricing data, expressed as Cost Per Point (CPP). The formula for ad cost is:

Ad Cost = CPP * Share Points Earned

To determine ad value, a multiplier—based on customer or industry preferences—is applied, reflecting the perceived impact of the advertisement.


Available Broadcast Networks

Broadcast clips on Muck Rack are available from all markets in the United States due to our partnership with TVEyes. This includes major networks, national cable stations, and more than 1,600 stations.

Included with our partnership is access to 33 stations offered by Gray TV:

Station

Location

KGIN / KOLN

Lincoln/Grand Island, NE

KOLD-TY

Tucson, AZ

KOLO

Reno, NV

KTUU

Anchorage, AK

WAVE

Louisville, KY

WBTV

Charlotte, NC

WCAX

Burlington, VT

WCSC

Charleston, SC

WCTV

Tallahassee, FL

WILX

Lansing, MI

WMC-TV

Memphis, TN

WOWT

Omaha, NE

WVLT

Knoxville, TN

WALB

Albany, GA

KPRY/KSFY

Sioux Falls, SD

WWSB

Sarasota, FL

WCJB

Gainesville, FL

WTVM

Columbus, GA

WTOC

Savannah, GA

KLTV

Tyler, TX

WNDU

South Bend, IN

KKCO

Grand Junction, CO

WFSB

Hartford-New Haven, CT

WLOX

Biloxi-Gulfport, MS

WDAM

Hattiesburg, MS

WLBT

Jackson, MS

WVUE

New Orleans, LA

WAFB

Baton Rouge, LA

WTOK

Meridian, MS

KALB

Alexandria, LA

KNOE

Monroe, LA

KPLC

Lake Charles, LA

KSLA

Shreveport, LA

WKYT

Louisville, KY

WWBT

Richmond, VA

WMTV

Madison, WI

KGMB

Honolulu, HI

KHNL

Honolulu, HI

WSAW-TV

Wausau, WI

WEAU

Eau Claire, WI

WOIO

Cleveland, OH

KEYC

Mankato, MN

WDTV

Bridgeport, WV


International Broadcast Markets

Expand your Broadcast content search in Muck Rack by now accessing coverage from the UK, Australia, and Ireland!

NOTE: UK and Ireland do not have regions, as location data from TVEyes is country-wide.

UK (GB)

Station

Location

U.K. Regional TV

Northern Ireland, U.K.

U.K. Regional Radio

Northern Ireland, U.K.

U.K. National

Northern Ireland, U.K.

U.K. National Radio

Northern Ireland, U.K.

Australia

Market

Region

Queensland Regional

Australia

Queensland Metro

Australia

New South Wales Regional

Australia

Western Regional

Australia

New South Wales Metro

Australia

Australian Capital Territory

Australia

South Australia Regional

Australia

Victoria Metro

Australia

North Territory Metro

Australia

Tasmania Regional

Australia

Australia National

Australia

Victoria Regional

Australia

Northern Territory Regional

Australia

South Australia Metro

Australia

Western Metro

Australia

CANADA (CAN)

• Quebec

• New Brunswick

• Ontario

• Manitoba

• Sasketchawan

• Alberta

• British Columbia

• Nunavut

• Northwest Territories

• Yukon

• Newfoundland and Labrador

• Prince Edward Island

• Nova Scotia

IRELAND (IE)

• Ireland

NOTE: If you’d like to see access to additional broadcast markets in the future, contact us to share which markets you're looking to see added.


Get Help

For additional help, contact support by choosing the chat icon in the bottom right-hand corner of the screen and selecting Messages > Send us a message.


💬 Was this article helpful?

Share your feedback and let us know how to improve our Help Center content.

Did this answer your question?