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UVM (Unique Visitors Per Month)
UVM (Unique Visitors Per Month)

Learn about UVM in Muck Rack

Nick Lemen avatar
Written by Nick Lemen
Updated over 2 months ago

UVM (Unique Visitors Per Month)

UVM stands for unique visitors per month and is a metric used to describe the number of people who have been exposed to a story that has appeared on an online website.


UVM In Muck Rack

Muck Rack currently partners with SimilarWeb and Comscore to provide unique visitors per month (UVM) for media outlets. If available, the UVM for a media outlet will be displayed directly on its profile page.

Media outlets are automatically updated monthly when any new or additional UVM data is available, so you always have the most up-to-date information we can provide via SimilarWeb and Comscore.

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NOTE: If SimilarWeb or Comscore isn't tracking a particular media outlet, we will display N/A for UVM to signify that the data isn’t currently available.

NOTE: Comscore measures UVM by the unique devices accessing the domain, while SimilarWeb measures UVM by unique people accessing the domain.


UVM vs. Audience

A Muck Rack media outlet profile has a wealth of information, including a bio, contact details, media markets, social media, and more. Of those, we display UVM and Audience as a way to see the potential reach of an outlet.

UVM

The number of people who visit the outlet’s domain each month. A domain is what people type into their browser to find a website, e.g. nytimes.com. We partner with SimilarWeb to provide these UVMs. This is a strictly digital metric.

Audience

An audience (called circulation) number will only appear on print or broadcast outlets like magazines, newspapers, radio, and television shows. It represents a media outlet's total print distribution, radio listenership, or TV viewership. These numbers are sourced directly from an outlet’s media kit or auditing services.

For Broadcast clips, audience numbers are for the individual clip, not the TV or radio station. Therefore, if a Broadcast clip ran on CNBC with an audience number, there could also be other CNBC clips that do not have an audience number. You can learn more about the audience for broadcast clips here.

The Audience does not include any digital metrics like UVM. If you find a print outlet missing this information, request an update on the outlet page, and the Muck Rack team will research the information for you.


Get Help

For additional help, contact support by choosing the chat icon in the bottom right-hand corner of the screen and selecting Messages > Send us a message.


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