Pitch Status & Issues

Sent

The email was successfully sent to the recipient.

Unsent

An email has not been sent to the recipient. Click Continue sending to send any Unsent emails.

Scheduled

Emails will be sent at the selected date and time in the future.

Opened

The recipient opened the email in their client (e.g., Gmail, Outlook, Yahoo).

Clicked

The recipient clicked hyperlinked text or an image included in the email.

Unknown

The email was successfully sent to the recipient, but it is unknown if they opened it in their client.

Issue

The email was not successfully delivered to the recipient.

Unsubscribed

The recipient has unsubscribed from emails sent by your organization.

What happens if a new email address is found for a recipient?

Muck Rack’s team will update the status for the recipient from Issue to Unsent. This allows you to choose if you’d like to send the pitch to the recipient or if you’d prefer to remove them from the Pitch.

To send the Pitch to any recipients who were changed from Issue to Unsent, click the Continue sending button from your Pitch.

What happens if a new email address is not found for a recipient?

Muck Rack’s team will leave the status of the recipient as an Issue and update the recipient’s Issue status. The issue status can be viewed by selecting the Issues filter from your Pitch, or clicking the row for a recipient included in your Pitch.

What happens if my pitch did not send as expected and I'm using Gmail?

Sometimes your organization may have access rules in place that prevent our email integration provider, Nylas, from sending emails. If you encounter the above error, please have your IT administrator follow these instructions from Google.

Why does my Pitch say "Delivered" even though I received a bounceback?

In most cases, a pitch that shows as sent/delivered in Muck Rack means that your message was delivered to the recipient and there were no technical issues during sending.

Sometimes you may receive a “bounceback” email—an email sent back to your own email address. This means there was an issue with the recipient's email rather than a technical issue. (The recipient may have gotten a new email address, etc.) You can view our Email troubleshooting guide to learn how to report a bounced email.

Why does my Pitch say it was "Opened" even though I received a bounceback?

When you send a Pitch (even ones that eventually return a bounceback/undeliverable error), that Pitch still has to hit an email server somewhere during sending. That email server may automatically open emails, which will then log as an “Open” in Muck Rack.

For example, a journalist who worked at a major corporation recently switched jobs. Their email address is no longer valid, but, given the security systems at large corporations, their IT team might have a firewall in place that opens all messages sent to their domain.

If you’d like to report a bounceback to Muck Rack so that we can help you find a new email address for a recipient, follow the instructions in our Email Troubleshooting article.

My Pitch is labeled as "Issue" and it looks like it didn't send. How can I re-send it?

You can easily re-send pitches labeled with Issues on your end by following these simple steps:

If you receive technical issues on your pitch due to the Exchange server being too busy, you can easily turn off throttling in EWS to resolve the issue by following these instructions.