Muck Rack

Steven Knollmeyer

Andrew Mercier

Nick Lemen

Best practices for using Muck Rack's search engine

Searching the Media Database

Muck Rack’s search options make it easy for you to discover relevant journalists, media outlets, and coverage for any campaign.

Getting Started with Muck Rack's Search Options

Getting Started with Muck Rack Search

Use People Search to find the most relevant media contacts for your campaign.

An Introduction to People Search on Muck Rack

Criteria followed for adding contacts to the maintained database

How are search results organized in Muck Rack under the People tab?

Relevancy, Recency, and Outlet Rank: your Search options

Add an email address, mailing address or phone number to a journalist’s maintained Muck Rack profile

Add or edit custom email addresses, mailing addresses and phone numbers

Our team is constantly expanding our media database of individual contacts and outlets

My search for a journalist or media outlet didn’t return any results

Export any journalist's profile to a PDF file

Preparing a journalist briefing book

Vanessa Neurohr

People Search

Can I request that Muck Rack's team update a journalist's profile?

Why doesn’t Muck Rack have an email address for a journalist?

Why do some journalists appear in a Google search but not on Muck Rack?

People Search FAQs

Use Article Search to find coverage on your brand, competitors, products, spokespeople, phrases or keywords.

An Introduction to Article Search on Muck Rack

Easily view, compile and share print content mentioning your brand, client or any other topic

How to search and monitor for print articles

Combine duplicate articles or syndications to effectively monitor your most meaningful press hits.

Grouping syndicated articles in your searches and alerts

Can Muck Rack access content behind paywalls?

How do paywalls affect search results?

Backlink Searching in Muck Rack enable you to easily view where your website, products, or press hits are hyperlinked in articles!

How to search for Backlinks

Use the Domains filter to exclude unwanted content from specific websites

How to exclude company news from your search results

Article Search

Discover new outlets to build more targeted media lists and understand past coverage.

An introduction to Media Outlet Search on Muck Rack

Criteria followed for adding media outlets to the maintained database

What is Outlet Rank?

Media types help you find more relevant journalists and articles.

What are the different media types on Muck Rack?

What is the difference between Audience and UVM in Muck Rack?

Find listenership size, podcaster contact information, chart positions, reviews and more for all active podcasts

How to research podcasts in Muck Rack

View and listen to episodes of the podcasts most relevant to your organization.

Introduction to Podcast Episodes

How to find general contact information for publications and add them to your Media Lists

Identifying newsdesk contact information for media outlets

We pull our UVM data directly from SimilarWeb

What if a UVM number isn’t available for a single media outlet?

If you are unable to find a publication when searching across our database, submit a request to have it added.

Request a media outlet be added to our database

Outlet Search

Quickly return to results you track and want to revisit over time by saving a search

Creating new Saved Searches

Do more with Saved Searches

Seamlessly locate and showcase TV and radio clips by adding Broadcast to your account!

An Introduction to Broadcast on Muck Rack

How to find Broadcast Clips on Muck Rack

What's the difference between the local and national audience metrics of broadcast clips?

Broadcast audience metrics, explained

We partner with TVEyes to pull in all radio and television clips available within the Broadcast tab