Muck Rack Alerts help you find journalists covering and mentioning your brand, competitors, and related topics in articles and Tweets.

In this article, you’ll learn about using operators and symbols to refine your Alerts and receive more relevant results.


Operators connect your search terms together to either narrow or broaden your set of results. Operators should be used in the "Term to monitor" field of your alerts. The operators available in Muck Rack Alerts are below.

AND or +

Use AND or + to find results that mention multiple terms.  For example, ensure each result contains both sandwiches and jelly by searching for sandwiches AND jelly or sandwiches + jelly.

OR or ,

Use the operators OR or , to broaden your search when you'd like either of multiple terms to appear in results. (This is the default behavior of our search when no operators are used.) For example, search for toothbrush or toothpaste to return results that mention toothbrush or toothpaste.

NOT or - 

Use the operator NOT or -  to remove results from your search. For example, searching Disney will deliver results about the Walt Disney Company as well as Walt Disney World Resort. To exclude mentions of Disney World, search for Disney -World or Disney NOT World

"Quotation marks"

Use quotation marks when searching for a name or phrase. For example, find results about Apple's iPhone by searching "Apple iPhone" .

If you're searching for a brand name or keyword that relies on specific punctuation or capitalization, you can find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE

An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.

A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".

Combining operators

You may want to combine multiple phrases to refine search results. Use parentheses to separate multiple phrases. For example, to find journalists talking about having fun in Disney World or Disneyland, search for ("Disney World" OR Disneyland) AND fun.

Alert types

Your alerts will automatically be set to send matches from all articles and Tweets. If you’d like to limit your results to only social media or articles select one of the options below.

Tweets only

Select "Tweets" in the "Terms must appear in" section to require your term to appear in journalists' tweets. This can be helpful when running searches for commonplace keywords (e.g. software) because tweets are more specific than the content of an article.

Article shares

Select "Article shares" in the "Terms must appear in" section to require your term to appear in articles that journalists linked to in their Tweets.


Select "Articles" in the "Terms must appear in" section to expand your Alert results to include newly published articles from a media outlet, regardless of if it was shared by a journalist or not. 


Narrow your search by selecting which journalists may appear in results. We recommend running a simple search before applying filters; this will help you discover new journalists.

By beat

Specify a beat to refine your results to journalists that cover a specific topic. If you add "Technology" and "Business and Finance," you will receive Alerts from journalists covering either of those beats (as tagged by Muck Rack's Editorial team). 

By media outlet (include or exclude)

Include or exclude media outlets such as New York Times or CNET. Excluding a media outlet will not deliver articles or Tweets from people at the selected media outlet. You will still receive results when a journalist outside the excluded outlet shares an article written at the excluded outlet. Including an outlet will only deliver results from that outlet. 

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